Earlier quoted context omitted.
If it were the case, people would have switched massively to a decimal time keeping system. The fact they did not is proof enough for me that using the same base than our number system isn't relevant. It makes sense intuitively because it's extremely rare that we have to go above 24 for hours and sixty for minutes while we divide these time periods fairly often. I would gladly switch to base 12 just to have simpler m…
Ah, the classic argument for why Amurican Measurements(tm) must also be superior, conveniently ignoring the rest of the world being very metric. My personal observation is that nobody divides hours into more than halves or quarters, and .5, .25, .75 are pretty simple. Consider this: 1 USD is 100 cents, and people are just fine with its common fractions.
People do divide hours in twelfth, sixth and third all the time. Thinking in blocks of 5 and 10 minutes is very common.