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Request for Startups: Kill Hollywood.

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Re: Request for Startups: Kill Hollywood.

#671
post #475

Earlier quoted context omitted.

The original post ends by asking the wrong - and an extremely limiting - question. Technological innovations of camera/film/projectors (and later broadcast & receivers) made motion pictures possible . These came first. The current "Hollywood" production-distribution-revenue model came after, as a result of the economics of what it took to make motion pictures profitable . So, "Hollywood" is less the entertainment, an…

I agree that the question is limiting, but not necessarily wrong. By creating a new form of entertainment, one can take over a portion of Hollywood's revenue pie and that in a way will create havoc for Hollywood, but not necessarily killing Hollywood since there will be bound to be people who likes Hollywood productions (especially since Hollywood has the finance to fund multi-million dollar productions in a whim). W…

Films aren't entertainment. Films are stories, and stories are primal.

Farmville is entertainment. Memes are entertainment. Entertainment is distraction.

Trying to fight stories with entertainment is a losing battle. There's a reason that despite terrible profit margins (4-9%) six studios have had a lock down on narrative filmmaking for nearly a century. It's an incredibly stable industry, and the stories of its death have been greatly exaggerated.

Of course, maybe I'm wrong. Maybe if you conjure up the right form of short-term brain crack, you'll be able to "destroy hollywood." If you really think that the secret to sniping the Big Six is building a better, faster Nyan Cat, well then . . . be my guest.

Re: Request for Startups: Kill Hollywood.

#672
Virtual Trips with your friends to explore the real world. Something like Street View. You will go in your car with the possibility to invite people to join your car. Your friend could take the drive too. The platform would have video chat and would create environment sounds(city buzz, birds in the park, etc). There will information layers for history, culture, restaurants, etc.

Re: Request for Startups: Kill Hollywood.

#673
post #475

Earlier quoted context omitted.

I agree that the question is limiting, but not necessarily wrong. By creating a new form of entertainment, one can take over a portion of Hollywood's revenue pie and that in a way will create havoc for Hollywood, but not necessarily killing Hollywood since there will be bound to be people who likes Hollywood productions (especially since Hollywood has the finance to fund multi-million dollar productions in a whim). W…

Films aren't entertainment. Films are stories, and stories are primal. Farmville is entertainment. Memes are entertainment. Entertainment is distraction. Trying to fight stories with entertainment is a losing battle. There's a reason that despite terrible profit margins (4-9%) six studios have had a lock down on narrative filmmaking for nearly a century. It's an incredibly stable industry, and the stories of its deat…

I'm not sure if this thread is dead at this point, but I want to put forward my suggestion to founders. What you should really be trying to to do, is found a new AIP or New World Pictures. http://en.wikipedia.org/wiki/Roger_Corman#.22The_Corman_Film...

You want to create a place dedicated to locating and attracting young talent (directors, writers, actors, and producers) that's capable of producing high volumes of low cost product. You want to design a golden era Hollywood studio for the modern age.

This studio would have two main components. Production and distribution. The production side is essentially a no brainer. You grow a pool of talent, and you keep that talent working 8 days a week, producing a diverse slate of low cost filmed entertainment on an aggressive schedule. Ideally, pictures would take 12 days to shoot, and would have budgets in the thousands instead of the millions. You'd be producing so many stories, that you could afford to make them highly specialized in their appeal - you wouldn't have to generate "four quad" films, you could instead afford to cater to smaller audiences but satisfy those smaller audiences more completely. People have tuned off Hollywood films in the last decade because those films have become too focused on mass market appeal - in having "something for everyone" they have instead produced stories with something for no one. The idea of our hypothetical studio is to reverse that trend. Tell stories that only appeal to select audiences, but REALLY appeal to those audiences.

This leads to the second half of our hypothetical studio (and frankly, being a filmmaker and not a businessman, the half that I have less competence with): distribution. This would in fact be the more critical and difficult component of the company to build, because it would be the side dedicated to identifying, locating, and reaching those smaller, more specialized audiences. Our creative talent - the writers, directors and actors - tells the stories, and our distribution team gets those stories in front of the right audiences. It wouldn't take long for a deep and sustaining feedback loop to develop between the two halves of our studio - close communication with our audiences would give the creators more guidance in learning what works and what doesn't on screen, leading to better stories which would grow a more dedicated audience or fan base. In their own ways, this is what Kevin Smith and Joss Whedon have done by reaching out to and learning from their fan bases.

The hypothetical studio I've outlined is exactly what golden age studios did to great effect before theater ownership became a losing battle and the star system began to crumble. In the modern era, we have the advantage of dramatically lowered distribution costs - a computer in every home - but the disadvantage of a greater signal to noise ratio. But this system - small studios producing a high volume of targeted stories at low cost - has proved repeatable and profitable. You could make the argument that Corman, with AIP and New World Pictures, saved Hollywood filmmaking during the New Hollywood period by using exactly the system I've outlined above to locate and nurture new talent while maintaining a high profitability.

So anyways. That's what I think. We shouldn't be focused on producing a new form of entertainment. As consumers, we don't really need or want a new medium; the bump and decline of 3D sales has proved this, I think. Novelty only carries you so far. What is needed is instead a more economically savvy model, focused on generating stories geared towards smaller audiences that will embrace those stories more passionately. We need a studio that will take as it's battle cry "We'd rather be nine people's favorite thing than 100 people's ninth favorite thing." (http://www.youtube.com/watch?v=rAFo3kONbdE) You need a new Roger Corman. I am, of course, always available for the job.

Re: Request for Startups: Kill Hollywood.

#674
Narrative visual storytelling as an entertainment form won't be killed any more than books will be killed.

If you're trying to kill movies and the idea of a shared emotional experience I don't think it'll be done.

If you want to kill Hollywood as overly powerful force on our planet then TAKE THEIR TALENT.

Enable artists to make money more easily without Hollywood. Save musicians and freedom of speech at the same time. That seems to be the true essence of this thread. Not killing movies per se, right?

Check it out: I'm a low budget movie shooter. I've been living this industry for about 8 years. Like a starving artist. I get hired by a string of dreamers that almost always lose money. The movie doesn't always lose money. The artist does. Usually the producer does too. The funds to make the movie have always come from another business or job.

"Hollywood" is a marketing, publicity and distribution juggernaut: An independent investor that produces a $100K movie can not invest $15 million in marketing and distribute that movie traditionally. If they could they would. They literally have to go through a Hollywood Studio.

Find a major release - other than Passion of the Christ - that wasn't a studio release. I don't think it exists. Plenty of movies get made independently. The tiny few of those that make it to theaters go through a studio. The studios are part of a vertically integrated marketing, news, publicity and distribution system and that is "Hollywood".

Conglomerates own the Studios, TV Stations, cable channels, newspapers (they wine and dine critics and reporters on top of that), talk shows and radio stations. Hell, they own the billboard companies. And a chunk of the Internet. But the Internet scares them. It's not piracy that scares them. It's the news / marketing / publicity monopoly they currently own that they fear losing.

The Theater Scam: Hollywood studios prebook all the movie slots available at all the theater chains. Theater chains give deference to the studios when booking movies all year long to ensure they get "The Hobbit" when it comes out. If the Theater chains knocks a Hollywood offering out in favor of an Independent movie then maybe they won't get the Hobbit until 1 or 2 weeks after the open. It's a barely legal, "nod and wink" oligopoly that replaced a previously completely illegal monopoly.

The clear evidence of this truth is that the most powerful people in Hollywood can't break out of that system. If Tom Cruise could make a $2 million dollar movie and market it for $20 million to make $200 million using his name and fame to skip the studio system he would. Tom does own his own production company. But he can't build a distribution company. 95% of the media is owned by a handful of companies. And they control the theaters too.

The Internet is the ONE thing the conglomerates don't own. Barely.

A chink in their armor - THE DEAL: Replace the licensing system used to sell movie rights worldwide with an online marketplace. The studios don't own that. Connect the rights buyer and artist directly. In turn, all ARTISTS are joined together in a devastatingly powerful way. David Lynch and Lars Von Trier would be at the head of the pack. Everyone else would follow. A truly independent union of entrepreneur artists. Even independent of a union.

Here's how it currently works: Right now, little distribution companies that are actually movie sales reps (not owned by Hollywood) get in the middle of every low budget non-Hollywood movie transaction. They do Hollywood style accounting against the filmmaker so the filmmaker never sees a penny of the money Germany pays for the film. Worse still, you've now lost your rights to YOUR movie in that region. If money is actually made it takes 18 months to get to the filmmaker. That puts a ton of people out of the business. *EDIT - Important point here. This is where all the best talent is funneled into the Hollywood system. You can't make a living as an artist unless you join them. That's a crucial part of my rationale. You don't change Hollywood. You create an alternative to Hollywood that works better for the TALENT. That's how you bring Hollywood down. Steal the next generation of talent from them.

A friend of mine works for one of these companies actually DOING the deals so I'm positive I know what I'm talking about here. He's a filmmaker too. He can't even get a good distribution deal out of the company he works for. That's how bad it is. Every indie filmmaker hits this killer brick wall and they are all frustrated.

The Money: Paying my bills: If I could sell broadcast and DVD rights directly to German broadcasters without going through a SLEW of middlemen I'd make good money. They pay decent money for decent content. Even stuff without movie stars garners OK cash. You probably can bring in $100K to $300K for a tiny movie if you do it well and maximize the value of your rights. If you win Cannes and Sundance with a commercial piece then you'll sell to a studio (sad, but true). They'll give you the most money for a commercial product that is ready to go. But that's a handful of movie per year.

FALLACY- "They wouldn't keep making little movies if they didn't make money" Most little movies are funded by wealthy people for tax benefits, glamour, fun, publicity or to meet an actor. Or a bunch of enthusiasts make a labor of love for free. Some little movies do make money, it's just rare.

Public Exhibition rights: Major theaters have to run movies for weeks at a time. Small independent films can't put enough butts in seats to justify that. The theater won't risk their relationship with the studios by running much (if any) content that is not studio content. Technically they "could" legally run independent content. But most theaters require newspaper advertising in support of a movie run. That huge expense kills the deal right there. Who owns the newspaper? The Conglomerate corporations . So they buy advertising from one of their own companies. No real loss. If a little guy wants to "compete" guess what? The big media players STILL take a cut of your profit via Newspaper/TV/Billboard ad revenue.

The Internet to the rescue again: If a local art house cinema (or Coffee Shop, Club, Church or ANYONE) could license a digital showing of my movie and pay me even "SMALL X" dollars and sell tickets then both of us may have a viable business model. They could do a SINGLE SOLD OUT showing and move onto the next indie film. They market my movie to their Facebook Fans or Meetup group. Or I market my movie in your Zipcode via Facebook and send people to your theater and provide a sold out show. None of that can happen with Hollywood content and without digital distribution. Indie theaters could more profitably promote Indie content if it was easy to find, preview and acquire. They could show 1000 different titles a year! Finally a competitive advantage over Hollywood for the small theater.

Amazon, Google, Youtube, iTunes, Spotify and Netflix are all theoretically in position to help indie artists. They would have if they wanted to already.

Currently Spotify and Netflix pay one royalty (high) to major studios & music labels and another royalty (very low) to independent artists. In fact, Hollywood has jacked up the licensing costs to Netflix returning most Netflix profits back into the Studio System. There's no getting around those mofos.

http://news.cnet.com/8301-31001_3-20080205-261/what-was-holl...

That's the power of Hollywood. They essentially own a monopoly on talent and content because they have longed owned a near monopoly on Marketing & Publicity. You will go through a studio if the money is BIG. Period.

Netflix is fighting back by creating their own show. They'll need to create a lot of shows before they become another HBO but it's a reasonable plan of attack. They really could build what I've described here if they wanted to. Maybe Vimeo could do it too.

THE REAL PAYOFF: Now imagine a central marketplace for movie rights has aggregated all independent content creators. How tough would it be to start a centralized streaming service for Internet viewing? Internet rights & revenues are always owned by the artist and never sold.

THEN all the best content creators in the WORLD would end up creating all the BEST ADVERTISING in the world promoting this new shared "Network". And they probably wouldn't share their content elsewhere. Hollywood would still make blockbusters and larger budget fare. But they'd be locked out of everything else. Hell… even large budget stuff would make it into the system and Hollywood might actually get killed. How long would it take 500 million Internet consumers to switch from Netflix or Youtube? Facebook fast.

Completely change the world in 3 years. But all artists have to unite. They have the REAL power.

It couldn't be a traditional company that exists to maximize profits. The organizing principle is to maximize artist exposure and/or artist revenues. Perhaps it would have to be a cooperative. I don't think any American company would ever have the balls to do this right. Unless a wealthy artist funded it.

So that's the real stuff to wrap your brain around if you want to protect free thought and expression.

Oh... Paranormal Activity was purchased for $100K, the STUDIO made $100 Million+ and now SAG is going after the lowly creators (who got the $100k) for royalties of $4 Million. Yeah, the studios and unions are our protectors and Hollywood is the land of milk and honey if you have talent. LOL.

Re: Request for Startups: Kill Hollywood.

#675
post #9

Incidentally, Paul Buchheit deserves all the credit for this idea. The YC partners were having lunch yesterday and he suggested posting this RFS. Whereupon we all turned to Jessica, who is usually the one who talks us out of doing crazy things. I was kind of surprised she didn't try to talk us out of it.

With all due respect, if YC wants to focus on something outside your standard fair I'd suggest you look at the problem of manufacturing. The NY Times article that is the subject of another HN post is right on the money as far as the issues surrounding manufacturing --of just about anything-- outside of China.

http://www.nytimes.com/2012/01/22/business/apple-america-and...

If you want to give back to the country, principles and culture that quite literally gave you everything you are today I'd suggest putting money and brain-power to work on this very problem. Develop new advanced automated manufacturing technologies that the world has yet to even imagine. Develop new work-flows, materials and processes. Develop new supply chain paradigms and environmentally-friendly systems. Develop tech that will bring back millions upon millions of jobs lost to, effectively, slave labor.

Make Artificial Intelligence and Robotics the next big thing. This is the future.

Hollywood, is doing a good job of destructing itself. And, in the grand scheme of things, they are just about insignificant.

Re: Request for Startups: Kill Hollywood.

#676
post #612

Earlier quoted context omitted.

The video game industry is indeed bigger than Hollywood but that doesn't mean that it cannot become any bigger to harm Hollywood. As long as the content is engaging and fun for viewers, it will eventually eat into Hollywood's revenue pie. I believe that currently, in order to "kill" Hollywood, the first step is to shrink the role of the middlemen by enabling content creators to distribute and market their content eff…

How do you know users will want to buy products they see in movies? How can you make content producers make content interactive? How can I one get in touch with you?

email me at centurion_tan@yahoo.com

Re: Request for Startups: Kill Hollywood.

#678
Incidentally, Paul Buchheit is the former Google employee who taught them how to insert ads in Gmail and coined their adopted tenet "Don't be evil".

Assuming internet VC's were given what they clearly want, enough to boldly proclaim "Kill Hollywood" -- carte blanche to distribute motion pictures and other entertainment media via internet -- do we really believe that the businesses they would sponsor to do this would not "be evil" in similar ways to the current entertainment media incumbents?

"Meet the new boss. Same as the old boss."

Re: Request for Startups: Kill Hollywood.

#679
post #130
post #90

Earlier quoted context omitted.

While I agree in part, the issue is that good art, really really good art, is a full-time job that can take years and years of practice. Much like writing good software. Saying art should be free is saying all software should be free - the same amount of work and risk goes into it. There is a balance to be had here and in many countries it is solved with artist grants, recognizing the value to be had from a rich cult…

Passionate artists will still pursue art for the joy of creating and sharing their art with others. This is how it has always been. Unfortunately, it seems like a lot of the popular artists from the last 20 years began their entertainment careers to get "rich and famous". These people didn't do it for the love of the art, and looking at the decline in quality of the music industry since the 70s I think we can all see…

interesting noise reduction opportunity. I like it.

Re: Request for Startups: Kill Hollywood.

#680
I tried to read all comments, but after roughly half of it (300/625) I give up. I think HN discussions could greatly benefit from introducing quota on the number of comments/day and words/comment. I am firm believer, that if you cannot fit your idea in a couple of sentences, you need more time to polish it. I am not suggesting 140 symbols. Oh, wait...
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