Earlier quoted context omitted.
There are three stages in production of movies and tv shows, roughly they are: Preproduction: - where screenplay is written or adapted, cost is usually low unless rights are to be managed for original content you're adapting from. - Production schedule and directors shooting script is done, sometimes a storyboard too (skilled storyboard artists COULD be somewhat replaced by software and there are attempts) - Sound de…
>> Marketing and distribution is a sizeable chunk of money in a project too How is a movie marketed and distributed in the film industry? >> - Camera and grip departement can get huge... I've done only a moderate size productions and my camera and grip dept. was 20-30 people (skilled labour that costs money) Could the team size be reduced by more/better technology? >> Sound designers start their work (sound design is…
Independently produced outside the system. Shot in Romania, I believe. Reported budget "just under a million", but that's often code for "a few hundred thousand", which is what it looks like.
Acquired by Paramount Insurge for a million. Insurge is a brand formed after the success of Paranormal Activity to make very low budget projects.
But then Paramount spent $15 million to market the thing. So the cost of production was tiny percentage of the overall cost. It was the marketing that mattered in the end.
And it worked. Opening weekend box office alone brought the film to breakeven, even after you deduct everything else. $35 million dollars gross.
And it's almost universally thought to be an awful movie.
But that didn't matter.
Marketing. It's what the studios do best.