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Request for Startups: Kill Hollywood.

ycombinator.com

61–70 of 697 posts

Re: Request for Startups: Kill Hollywood.

#61
Make a Github for movies.

If I don't like a part of your movie, I can fork it and make it better. People collaborate, and the system tracks their share in the project, and when the movie makes it to the cinema, TV, Netflix, etc., they are remunerated accordingly.

Initially, a resistance is to be expected in the established distribution channels, therefore a new distribution channel is to be built. Perhaps a P2P on pay-if-you-like basis. Do you like your new Firefly series? Do you want it to continue, to thrive? Then contribute as much as you see fit. Contribute financially. Or submit screenplay ideas to the project. Make the 3D CGI scenes better, add more details, make animations more fluid. Offer acting - maybe you will be selected by the audience in a democratic process.

This must be funded, filming equipment and studio time is expensive, rendering time in the cloud is also not entirely free. But once the equipment is purchased and studios built or contracted, the projects can share them.

Go get 'em.

Re: Request for Startups: Kill Hollywood.

#62
Ha, the timing of this is pretty funny. I have had a start-up in LA for the last year, in the entertainment industry. I spend time in the professional YouTube community (like freddiew, annoyingorange) and spend a lot of my free time meeting people and learning about Hollywood. I especially find the people who are in both industries really interesting.

It is very interesting for me, because there are few programmers in the Hollywood and YouTube communities, so there are a lot of interesting opportunities available.

I literally just today turned my head towards building the most entertaining thing I possibly can. My thought on it is a site that is super branded for entertainment like break.com or collegehumor.com or smosh.com. And combine that with a big YouTube channel, just like those websites do.

But at the same time, it is necessary to see where the eyeballs are currently heading. I think reddit is a wonderful example of a modern entertainment site which can be seen in its huge growth. I would be nice to combine the usability of a site like reddit with the targeted branding of a site like collegehumor.

The super interesting thing to me is that a project like this is much more of a lifestyle business than a venture business. BUT THAT is currently a huge difference between Hollywood and Silicon Valley. I see LA as the land of the cash businesses and Silicon Valley as the land of the VC businesses. All of my professional YouTube friends are making straight cash and building large audiences, but will never have a public exit or a huge windfall.

It seems to me Hollywood's culture about cash business verse Silicon Valley's culture, is an advantage for Hollywood in creating entertainment properties. Entertainment properties require a careful and focused branding for a focused demographic and audience, you can make millions off something like this, but it is hard to IPO.

Re: Request for Startups: Kill Hollywood.

#63
Has anyone tried out Amazon Studios: http://studios.amazon.com/? That seems to be a big step in this direction. Amazon.com has already created a big threat in the publishing industry with e-books and self-publishing. I think hollywood is next with the democratization of content and technological tools.

It used to be that to create "Hollywood grade" movies would require tons of expensive equipment and capital. I don't see that to be the case anymore. There is powerful software (some even free, e.g., Blender) and hardware (http://www.red.com/) to create high-quality productions at a fraction of the budget.

Having worked at a film studio for a few years, I can say that they are definitely struggling to compete. Mostly because they are slow to adapt to the changing landscape. Slow because they either don't want to change or are too arrogant and feel they don't need to make an effort to change.

Re: Request for Startups: Kill Hollywood.

#64
A while ago I found myself accidentally reading about the origins of Hollywood on the web. There is a surprising amount of writing posted about it. I'm wondering if others are aware where Hollywood "came from". Specifically, who brought it to the US. And why does it have the rules it does, e.g., about what are good or bad characters and themes, about carefully crafted endings, etc.

This might provide some insight about Hollywood is going in the future. As the generations pass from one to another.

I'll let the curious reader chase up the history on their own. But what I gathered is Hollywood was founded by outcasts, refugees, young men who came from difficult circumstances and were faced with growing up without role models.

Are there parallels to today's young hacker crowd?

Re: Request for Startups: Kill Hollywood.

#65
What monetization options are available in a hyper-efficient distribution model like the one killing Hollywood? Anything besides advertising? Is advertising even enough considering digital media can be manipulated and ads can be parsed out? Are we going to rely on DRM?

What about micro-payments? Can we make small payments easy and efficient enough to work? Is flattr scaling well?

This sounds like the first hurdle.

Re: Request for Startups: Kill Hollywood.

#66
post #18

"The people who run it are so mean and so politically connected that they could do a lot of damage to civil liberties and the world economy on the way down. It would therefore be a good thing if competitors hastened their demise." This seems hypocritical considering YC's funding of companies like Cloudant that go on to work with companies (Monsanto) actively engaged in the worst kind of subversive geopolitical work.…

That's the sort of disingenuous remark a politician would make. It's hypocritical of us to want to fund companies doing good things because one of the 383 companies we've funded has one customer you don't like? We don't have any control over who companies we fund do business with.

So you will sell to Hollywood.

Re: Request for Startups: Kill Hollywood.

#67
post #7

Hollywood and the MPAA isn't about making movies. Rather, it's about maintaining a distribution chokehold on mass produced popular entertainment. This in turn means controlling what goes into the pipeline, and how the output from the pipeline is delivered to the consumers, and how the MPPE is marketed -- for example, the whole star system, Oscars night hype, and so on. What is needed is a better distribution channel,…

I think that's not an accurate characterization of the Hollywood entertainment industry.

Unless I'm misunderstanding you, I don't agree that they're not about movies. They are about movies and TV-shows. If if were not of the existence of those, then there would be no need, in their eyes, for distribution control. What would they be controlling, an idea factory?

If they were only channel and no content, they'd have nothing of value to safeguard. Their reason to exist would cease to be.

If Hollywood were _only_ distribution channel, they would have long been disrupted and rendered irrelevant. Their distribution _is_ actively being disrupted by the likes of Apple, Amazon and Netflix --but not the product, so much. They are slowly accepting that they have to acknowledge this new distribution type. On the other hand, Netflix is beginning to create original content --that's not going through the old Hollywood channels, so that's a start to the content production disruption. We'll have to see how that unfurls.

In addition, I don't agree with the "mass-produced" qualifier. Each production is not mass produced or stamped out. Each movie (of which there may be ~500/year, and TV episode are unique productions. The qualifier mass-produced brings me visions of millions of identical, easily reproduced productions -I think the attrition rate of new shows and movie flops attest to the difficulty in producing viable content. If you meant they were destined for mass-consumption, then yes. But that's altogether different.

Re: Request for Startups: Kill Hollywood.

#68
post #35

Here is what Francis Ford Coppola has to say on the matter: http://the99percent.com/articles/6973/Francis-Ford-Coppola-O... "We have to be very clever about those things. You have to remember that it’s only a few hundred years, if that much, that artists are working with money. Artists never got money. Artists had a patron, either the leader of the state or the duke of Weimar or somewhere, or the church, the pope. Or…

This is insightful. Along the line of discussing what art is really about (not money), I would say that it is about sex. Art will not go away if it's no longer possible to become a millionaire doing it. Some evolutionary psychologists propose that art is a never ending game of creative one-upmanship. Women find creative men sexy, men find creative women sexy (the reasons for this are complex and have to do with the mechanics of sexual selection -- I won't go into it here). How do you show people that you're creative? Entertain them. Make them laugh. Make them think. Make a movie, make a song, write a book. Recommend a movie, recommend a good book. You might not get a million bucks out of it, but you might get a husband or a wife. The real game is helping people show their creativity.

Re: Request for Startups: Kill Hollywood.

#69
While I would like to see Hollywood get competition, I suspect real changes in this industry will eventually come from industry insiders. The success of Spotify is essentially one big lobbying campaign.

In the meantime, I would like to see startups that manage to keep an eye on congress while making money. I don't know how, but here are a couple of loose thoughts.

- A service that helps people determine who to vote for and who to avoid voting for.

- Something that keeps track of representatives based on current issues and where they stand.

- An easy way to visualize where backing for new legislation comes from.

I'm sure stuff like this already exist, but I suspect it's not easy enough for most people to bother using. It should be dead simple and connect with ordinary stuff people follow in the news.

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