I'm from Germany and in New York right now. Damn is everything expensive here. And everyone running around with a 10+$ Starbucks coffee all the time. Edit: probably not a fair comparison though since I come from the countryside in Germany where everything's generally cheaper than in the cities.
A Starbucks coffee is not $10. A large, handmade dessert like a Frappuccino is $10. A basic cup of coffee is about $3. Sorry to jump on you but people frequently post complaints about Starbucks coffee being super expensive but then using the price of the most expensive item on their menu that is not a normal coffee.
Outside the anchor effect of comparing it to a $10 cup of fructose, $3 is an outrageous cost for a cup of coffee.
The anchoring effect is a cognitive bias whereby an individual's decisions are influenced by a particular reference point or 'anchor'. Both numeric and non-numeric anchoring have been reported in research. In numeric anchoring, once the value of the anchor is set, subsequent arguments, estimates, etc. made by an individual may change from what they would have otherwise been without the anchor. For example, an individual may be more likely to purchase a car if it is placed alongside a more expensive model (the anchor).