The last time a chip company talked about "Efficiency" in this way, we got +10 years of 5% increments in performance and 50% in price increases for 2 and 4 core CPUs.. I know it's my PTSD, the words make sense but I really hope this is not code for "we can't get much more performance out of our architectures, so we'll focus in selling "efficiency".. " I really hope I'm wrong, since the power consumed by this chips ha…
ARM CPU manufacturers have been doing that for more than a decade :)
Having said that, Apple's M1 was the real one that changed things, also ARM on the server is starting to actually be a mainstream thing, so I get why AMD and Intel are sweating, I just hope they can pull it off because a World where you need to buy a +$1000 aluminum box attached to the CPU you want to get is not a better World.. or worse: Doing business with Qualcomm.