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AMD CEO: The Next Challenge Is Energy Efficiency

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71–80 of 328 posts

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#71

AMD is having some challenges at the moment. In particular, the RDNA3 graphics card line launch has been a dud. The Nvidia 4090 turned out to be far ahead of the AMD 7900XTX. Then there turned out to be an overheating issue on the AMD cards. And now it just looks like both Nvidia and AMD are price gouging GPU buyers instead of competing with each other. They are deliberately keeping prices high and creating artificia…

> The Nvidia 4090 turned out to be far ahead of the AMD 7900XTX. 7900XTX is on par or better than 4090 in alot of games, as well as some games favouring nvidia more than amd... (obviously not talking about Ray Tracing) Coupled with a lower price... I'm not quite sure what you're talking about since you're saying the oppisite is all reviews I've seen.

You sure? 7900 is probably better value but the 4090 outperforms it by at least 20% in games.

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#72

Earlier quoted context omitted.

Honestly I don't understand why there's not something like a 256 core ARM laptop with 4TB RAM. The benefit of ARM is scale of multitasking due to not requiring the same kind of lock states that Intel's architecture requires, and can additionally scale much better than only one physical+virtual core pair. I guess the only thing that's holding back ARM is Microsoft, as laptops are expected to run an desktop OS that peo…

I think because general compute is hard to parallelize, so 256 cores doesn't help much in practice. (Compute that does parallelize well already runs on GPU).

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Re: AMD CEO: The Next Challenge Is Energy Efficiency

#73
post #12

Put another way: if AMD (and especially Intel) don't do something about this they're going to get completely eaten alive by ARM. The amount of processing power available in a modern smartphone is truly mind-boggling. I'd love to see a chart showing the chip cost and energy cost of the power on an M1 chip in each previou syear. I would guess that 30+ years ago you'd be in the millions of dollars and watts of power but…

In my experience talking to semiconductors folks, ARM is just not a concern anymore. The future is RISC-V, and ARM is already being seen as legacy tech. ARM's progress in the server space has stalled, the ARM Windows ecosystem is dead, Android has laid the groundwork for a move to RISC-V, and ARM has never and will never touch the desktop market.

>The future is RISC-V

I hope this never comes to pass, because a RISC-V future is a Chinese future.

A Chinese future will not be kind to western ideals that most of us hold dear.

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#74

Earlier quoted context omitted.

In my experience talking to semiconductors folks, ARM is just not a concern anymore. The future is RISC-V, and ARM is already being seen as legacy tech. ARM's progress in the server space has stalled, the ARM Windows ecosystem is dead, Android has laid the groundwork for a move to RISC-V, and ARM has never and will never touch the desktop market.

Graviton, M1/M2, Ampere etc but I’m sure you’ll be able to explain why Arm is seen as ‘legacy’ tech when billions of smartphones are being shipped every year with Arm CPUs.

Oh look, you named 4 areas where ARM development has already peaked. Hyperscalers are already looking to evolve from ARM in the near future, just look at how much attention Ventana got at RISC-V Summit. M1/M2 are Apple ecosystem specific phenomenon that haven't inspired any copycat products. Ampere has been a massive disappointment to everyone in the industry, see the fact that Nuvia had their entire business dead-to-rights pre-acquisition. ARM simply isnt at the cutting edge of the semiconductor industry anymore. Just because Apple and Qualcomm use it to great effect doesn't mean ARM is making any major innovative strides relative to the competition.

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#75

Earlier quoted context omitted.

Re. The “hybrid algorithms” bit: I was at this talk. The example she gave was a physics sim like CFD, iterating between a fast/approximate ML-based algorithm and slow/accurate classical physics algorithm, with the output of each feeding in as the starting point of the next round. But this was just an example, clearly there are lots of area you could apply a similar approach.

I think its also leaning into their new product MI300, which has 24 cpu cores with 8 compute dies. Both CPU and GPU (and memory) on a single package. Conventional processing + AI together. Hybrid approaches.

Afaik, having worked in HPC, one area where this can be employed is error bias correction of CFD models. E.g. weather models have various biases that need to be corrected for - so far this is just done with some relatively simple statistics afaik.

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#77
post #12

Put another way: if AMD (and especially Intel) don't do something about this they're going to get completely eaten alive by ARM. The amount of processing power available in a modern smartphone is truly mind-boggling. I'd love to see a chart showing the chip cost and energy cost of the power on an M1 chip in each previou syear. I would guess that 30+ years ago you'd be in the millions of dollars and watts of power but…

>> I would guess that 30+ years ago you'd be in the millions of dollars and watts of power but that's just a guess.

30 Years ago I don't think the compute power of a modern phone chip was available at any price, even in super computers.

On a tangential note, there are economists who think this increase in compute is somehow an increase in one of their measures - I don't recall which one. I disagree, because with that logic we all have trillion dollar tech in our pocket. Making a better product over time is expected, it's not some kind of increase in output.

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#78
We can see in practice the gains in energy efficiency coming from very close integration from short distance, to chiplet, to everything on one die. These are our mobile phones down to the Apple M1/M2 laptops with a motherboard having everything packaged into the size close to the size of a mobile phone board.

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#79

Earlier quoted context omitted.

Graviton, M1/M2, Ampere etc but I’m sure you’ll be able to explain why Arm is seen as ‘legacy’ tech when billions of smartphones are being shipped every year with Arm CPUs.

Oh look, you named 4 areas where ARM development has already peaked. Hyperscalers are already looking to evolve from ARM in the near future, just look at how much attention Ventana got at RISC-V Summit. M1/M2 are Apple ecosystem specific phenomenon that haven't inspired any copycat products. Ampere has been a massive disappointment to everyone in the industry, see the fact that Nuvia had their entire business dead-to…

> ARM simply isnt at the cutting edge of the semiconductor industry anymore.

What you really mean is Arm isn’t the hot new thing anymore. Well it hasn’t been that for 20 years. Meanwhile billions of arm devices in leading edge nodes are being shipped. Oh well.

Re: AMD CEO: The Next Challenge Is Energy Efficiency

#80
It's amazing on how you can power limit the newest Ryzen to only 105 and get high energy safes for much less performance reductions.

But the review-game (same reviewers who complain about power usage) drives AMD/Intel to get the last 5% of performance increase for 20% of power increase.

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