Earlier quoted context omitted.
I see three negative Q3s before the chart basically explodes in the last couple of years. All other quarters saw profits around 100 million. It is only the chart that looks break even... And a couple of negative Q3 results are absolutely normal in commerce, especially eCommerece. All the stuff sold during Q4 needs to come from somewhere. So no, Amazon was definitelway more than just break even with three negative qua…
It's not just the graph. Their revenues were growing rapidly at the same time they were basically breaking even: https://www.marketplacepulse.com/stats/amazon-net-sales-94 So their profitability as a percentage of revenue was actually drastically declining. All during a period where investors were grumbling that they should start giving the money back to investors. But Amazon was intentionally keeping their profits v…
> That AWS is 10% or revenue and 90% of profits is not really impoetant
It's important if we're examining your claim that "Amazon was never profitable because they prioritized growth is a meme", because we're looking at the extent to which they reinvested gross profits from their core business.