People seem to have short memories. We've been here before. Not with AI but with low-cost content farms eg Demand Media, Associated Content, Mahalo. Most of these died. A few survive (eg Wikihow). People recognize it for what it is: noise. Ultimately, search enginees do as well and this SEO-optimized drivel gets downranked into non-existence. ChatGPT can write as many articles as you like but they have to have a poin…
A rise in automated content is going to be countered by the development of AI explorers who's sole role is to establish data provenance (this is what Google should be doing but isn't). No one wants a ChatGPT which blindly trusts the internet, they want one which will backtrack sources during it's training to determine if they're true - this is likely to be the next innovation from OpenAI anyway, since ChatGPTs value as an assistant is based on it's ability to provide accurate information to start with (and not be self-trained on it's own ideas).