51–60 of 81 posts
I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all my friends do this as well and have for nearly a decade.
I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all my friends do this as well and have for nearly a decade.
Earlier quoted context omitted.
'I don't understand how so many companies let their marketing department get away with this.' Probably because their marketing people are highly skilled at marketing themselves.
or... because marketing works. Something folks here are rare to ever admit. HN is populated with amazing people who see thru all facades and are completely incapable of ever being a 'victim' of advertising, because we all know better!
Off topic rant, but in my personal experience brands destroy more value/goodwill on their email marketing campaigns than any incremental sales they generate. Why even give me the option to not sign up for your email marketing list when I check out if you’re going to spam me anyway?
Off topic rant, but in my personal experience brands destroy more value/goodwill on their email marketing campaigns than any incremental sales they generate. Why even give me the option to not sign up for your email marketing list when I check out if you’re going to spam me anyway?
Of course some people are of the opinion that all marketing is inexcusable and that if the product is good it will sell itself. Respectfully, I’d question how much experience those people have with selling products.
Earlier quoted context omitted.
I share your sentiment, but at the same time what channels should be used for marketing? Exclusively social media ads? Snail Mail? When I think about it on the flipside for small business marketing it's really a tragic scenario of which ad mediums are not perceived as 'spammy'.
> I share your sentiment, but at the same time what channels should be used for marketing? None. Marketing is an objective blight on human society.
Earlier quoted context omitted.
I share your sentiment, but at the same time what channels should be used for marketing? Exclusively social media ads? Snail Mail? When I think about it on the flipside for small business marketing it's really a tragic scenario of which ad mediums are not perceived as 'spammy'.
> I share your sentiment, but at the same time what channels should be used for marketing? None. Marketing is an objective blight on human society.
Because you know, HN is a marketing site for companies in Y Combinator and Y Combinator itself.
Every landing page you have ever visited is marketing.
Every GitHub README.md is marketing.
There's not a single business in the history of mankind that have made money without marketing. Because they wouldn't be allowed to show or tell anyone they existed.
[flagged]
Earlier quoted context omitted.
'I don't understand how so many companies let their marketing department get away with this.' Probably because their marketing people are highly skilled at marketing themselves.
or... because marketing works. Something folks here are rare to ever admit. HN is populated with amazing people who see thru all facades and are completely incapable of ever being a 'victim' of advertising, because we all know better!
Earlier quoted context omitted.
This is extremely on topic. If a company thinks "marketing email open rate" is a target, it has lost track of what marketing is. The point is to drive business to the company and that is what should be measured. If people click on your email but don't do any purchase they were already about to make, they are useless. If your spam also alienate your customers, stop what you're doing, no matter your open rate! I don't…
The first time you personally get an effective marketing email it all starts to click - I suspect that you and I have had similar experiences in that we arent really the demographic those emails are trying to reach and that we only bought a product as the most expedient way to fill a need. Thus all further communication becomes an irritant. But for me the aha moment was getting an email from a restaurant supply store…
I don't understand how anyone takes "email click rate is high" as a definite signal that the whole effort is beneficial and worth the money.
This is similar to hiring a cloud team and getting reports that "CPU utilization is high" across the VMs. Of course using the cloud makes sense for a variety of companies, but if this is the only metric you use to know whether your cloud team is beneficial to the business, you really have no idea.