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How we boosted our marketing email open rate

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Re: How we boosted our marketing email open rate

#31

Post by dylanowen »

remram wrote: post #11
balderdash wrote: post #7

Off topic rant, but in my personal experience brands destroy more value/goodwill on their email marketing campaigns than any incremental sales they generate. Why even give me the option to not sign up for your email marketing list when I check out if you’re going to spam me anyway?

This is extremely on topic. If a company thinks "marketing email open rate" is a target, it has lost track of what marketing is. The point is to drive business to the company and that is what should be measured. If people click on your email but don't do any purchase they were already about to make, they are useless. If your spam also alienate your customers, stop what you're doing, no matter your open rate! I don't…

100%! I open every marketing email I receive, to hit unsubscribe...

Re: How we boosted our marketing email open rate

#32

Post by burnished »

remram wrote: post #11
balderdash wrote: post #7

Off topic rant, but in my personal experience brands destroy more value/goodwill on their email marketing campaigns than any incremental sales they generate. Why even give me the option to not sign up for your email marketing list when I check out if you’re going to spam me anyway?

This is extremely on topic. If a company thinks "marketing email open rate" is a target, it has lost track of what marketing is. The point is to drive business to the company and that is what should be measured. If people click on your email but don't do any purchase they were already about to make, they are useless. If your spam also alienate your customers, stop what you're doing, no matter your open rate! I don't…

The first time you personally get an effective marketing email it all starts to click - I suspect that you and I have had similar experiences in that we arent really the demographic those emails are trying to reach and that we only bought a product as the most expedient way to fill a need. Thus all further communication becomes an irritant.

But for me the aha moment was getting an email from a restaurant supply store where I was genuinely interested in the range of goods they were advertising (hell yes I would like more information on a cotton candy machine!).

The point here being that your own personal interaction with it might not generalize well - it alienates you, but maybe you arent really their customer anyway? Their might well be people that appreciate those emails.

Re: How we boosted our marketing email open rate

#33

Post by AnIdiotOnTheNet »

balderdash wrote: post #7

Off topic rant, but in my personal experience brands destroy more value/goodwill on their email marketing campaigns than any incremental sales they generate. Why even give me the option to not sign up for your email marketing list when I check out if you’re going to spam me anyway?

Marketing objectively makes the world worse. Every other complaint about them is just a matter of precisely how.

Their goal is to hijack our attention to sell us shit we don't need. To that end they will neg us and play confidence tricks. The constant exposure to these messages causes significant psychological damage that translates into sociological damage.

Society would be much better off if we shot every marketer into the sun.

Re: How we boosted our marketing email open rate

#35

Post by ren_engineer »

sam0x17 wrote: post #10

I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all my friends do this as well and have for nearly a decade.

email has the single best ROI of any marketing channel. Even if you don't like it you should be self-aware enough to realize you might not be representative of the general population and act accordingly, especially if you are an entrepreneur

Re: How we boosted our marketing email open rate

#36

Post by ploum »

AnIdiotOnTheNet wrote: post #33
balderdash wrote: post #7

Off topic rant, but in my personal experience brands destroy more value/goodwill on their email marketing campaigns than any incremental sales they generate. Why even give me the option to not sign up for your email marketing list when I check out if you’re going to spam me anyway?

Marketing objectively makes the world worse. Every other complaint about them is just a matter of precisely how. Their goal is to hijack our attention to sell us shit we don't need. To that end they will neg us and play confidence tricks. The constant exposure to these messages causes significant psychological damage that translates into sociological damage. Society would be much better off if we shot every marketer…

Bill Hicks nailed it… https://invidious.snopyta.org/watch?v=tHEOGrkhDp0

What I find still completely baffling about marketers is that not only they have no shame, but they still seems proud of it to the point on posting on HN.

Let’s be clear:

- You are, on purpose, annoying millions of people. - You are destroying the brand and the value that employ you - You are ensuring that the company is focused on metrics completely unrelated to its real success - You are consuming lot of resources of the company - You are consuming natural resources to do all of that. and, worse of all, - You have convinced everyone, from politicians to NGO and small family shop that everybody in the world should be like you and think like you.

That’s probably the first time ever I do really want to downvote a link submitted to HN

Re: How we boosted our marketing email open rate

#37

Post by ploum »

dazc wrote: post #22
sam0x17 wrote: post #10

I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all my friends do this as well and have for nearly a decade.

Speaking as someone who often recovers a friend's laptop from near oblivion, you'll be surprised how much some people will click any link that is presented to them.

so you mean that marketing mailing is either a nuisance (for tech-savy people) or an abuse (of the others) ?

Re: How we boosted our marketing email open rate

#40

Post by dazc »

ploum wrote: post #37
dazc wrote: post #22

Earlier quoted context omitted.

Speaking as someone who often recovers a friend's laptop from near oblivion, you'll be surprised how much some people will click any link that is presented to them.

so you mean that marketing mailing is either a nuisance (for tech-savy people) or an abuse (of the others) ?

Indeed
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