TV shows are a great example. I cut my cable about a year ago and haven't looked back since. I refuse to pay a premium for channels packaged together that I never watch.
Currently, I use a combination of Netflix, Hulu Plus, Amazon Prime, Apple TV, and Zune Marketplace to fill my content needs. They provide a great user experience but the pricing structure/availability is lacking. Most shows available on Prime, Apple Tv, Zune are only available for purchase. What if I don't want to purchase them? Why can't I rent TV shows just like I rent movies? I have never been one to purchase and own content since I usually don't watch things more than once. I pay to rent movies all the time from Apple TV and Zune via Xbox.
Hulu Plus is great, but they have a fraction of the content I would like to watch. Basically, there's not a perfect solution yet but I refuse to go back to cable. Here's what I would like to see:
1. Charge me per view, don't sell me the content to own.
2. If the margin is too thin for the rental model, throw an ad in there...I won't mind. (Hulu plus does this)
3. Let the content producers sell their content directly to me to increase margin. This can be done by the content producers creating apps for Xbox, Roku, etc.
4. Make all previous seasons of shows available to me for rental to increase revenue.
5. Use these awesome new technologies to create deeper experiences/interactions with the content, which will open up new revenue streams.