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Facebook Timeline is too awful to be an accident

jeffdechambeau.com

41–50 of 137 posts

Re: Facebook Timeline is too awful to be an accident

#41
post #2

Seems to me the much more likely scenario is that Timeline was created to give a better (and prettier) interface for users to access the information posted to facebook - not some kind of secret psychological advertising conspiracy.

I'm pretty sure someone actually just saw Path and thought "that's kind of cool". (And then decided to implement it only on the web and not on the mobile.)

Re: Facebook Timeline is too awful to be an accident

#42
post #10

It has its rough edges, but I have to say that scrolling down the Timeline is a more personal and emotional experience than can be found anywhere else.

I have to disagree. Going through a photo gallery is far more emotional and personal than browsing a two column grid.

Your argument doesn't compute. You're comparing content (photo gallery) with a design structure. The "two column" grid includes photos, locations, new friends, comments, etc.

Re: Facebook Timeline is too awful to be an accident

#43
post #2

Seems to me the much more likely scenario is that Timeline was created to give a better (and prettier) interface for users to access the information posted to facebook - not some kind of secret psychological advertising conspiracy.

It's hard to say what facebook's intentions here without inside knowledge, but I wouldn't discount it. The founder of modern propaganda and advertising, Edward Bernays, performed many extremely subtle experiments that had dramatic shifts in how Americans behave to this day. (By the way, Bernays coined the phrase 'public relations' to replace 'propaganda' after it had been co-opted by the Nazis).

He got women to smoke by calling them 'freedom torches' and orchestrating high society women to light cigarettes in a demonstration for suffrage.

He facilitated the modern retail industry by shifting American behavior from a 'need-based' consumer to a 'want-based' consumer.

There are billions of dollars being spent to increase the effectiveness of advertising and I wouldn't be surprised if one of the world's biggest advertiser used subtle tactics to achieve this aim.

Re: Facebook Timeline is too awful to be an accident

#44
post #27

"the smartest people in the world are working hard to come up with ways to get you to click on ads.” Does anyone know what quote he's alluding to here? I recall skimming an article on it some time ago, but I can't actually find the original. I've been thinking about this trend - and, quite frankly, being depressed by it - a lot recently.

I went looking for it too but came up empty handed. I know it was said/written somewhere. And yeah, it is depressing. And I spend my time thinking about what they're doing... not sure if that is better or worse.

[deleted]

Re: Facebook Timeline is too awful to be an accident

#45
post #27

"the smartest people in the world are working hard to come up with ways to get you to click on ads.” Does anyone know what quote he's alluding to here? I recall skimming an article on it some time ago, but I can't actually find the original. I've been thinking about this trend - and, quite frankly, being depressed by it - a lot recently.

I went looking for it too but came up empty handed. I know it was said/written somewhere. And yeah, it is depressing. And I spend my time thinking about what they're doing... not sure if that is better or worse.

It was Jeff Hammerbacher talking to Business Week after leaving Facebook.

"The best minds of my generation are thinking about how to make people click ads," he says. "That sucks."

http://www.businessweek.com/magazine/content/11_17/b42250609...

Re: Facebook Timeline is too awful to be an accident

#46
post #27

"the smartest people in the world are working hard to come up with ways to get you to click on ads.” Does anyone know what quote he's alluding to here? I recall skimming an article on it some time ago, but I can't actually find the original. I've been thinking about this trend - and, quite frankly, being depressed by it - a lot recently.

This is where I first saw it.

http://www.businessweek.com/magazine/content/11_17/b42250609...

Re: Facebook Timeline is too awful to be an accident

#47
I can't be the only person who has never used timelines?

I assumed other people used facebook like me: To read what friends had posted, maybe occasionally post myself and respond to messages/events, nothing more.

The only timeline I have seen was one in which my friend put a picture of baby Jesus as his birth picture...

Re: Facebook Timeline is too awful to be an accident

#48
post #37

The problem with timeline, for me, is lack of context. Scroll back to the beginning of my life on facebook and you see exchanges between me and my then girlfriend. Scrolling through 5 years worth of status updates gave you context for this (sortof), it was psychologically "far" away. Being able to just click "2006", and easily see that stuff is creepy . This is why I can't stand this timeline nonsense. So...do I dele…

I have similar feelings about this. I'm deleting everything that isn't part of my current life, and I've all but stopped posting. It's a shame, really.

Re: Facebook Timeline is too awful to be an accident

#49
Along these same lines, one could say that Timeline's addition of the personalized banner image with the user's name across it makes users look more like brands, possibly in an attempt to desensitize Facebook users to the difference between brands and actual people.

Re: Facebook Timeline is too awful to be an accident

#50
post #2

Seems to me the much more likely scenario is that Timeline was created to give a better (and prettier) interface for users to access the information posted to facebook - not some kind of secret psychological advertising conspiracy.

Surely the entire of facebook constitutes one big "secret psychological advertising conspiracy." That sounds like a perfect description to me, if you discount the alarmist, x-files connotations of "conspiracy."

Neuromarketing is a pretty standard practice now, I don't think any of this is controversial.

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