Live data from Hacker News

Ask HN: Why did medium.com "fail"?

news.ycombinator.com

461–470 of 567 posts

Re: Ask HN: Why did medium.com "fail"?

#461

I'm Medium's current CEO as of last July. I actually pay a lot of attention to this sentiment on Hacker News. For example, I've bookmarked and often share this recent HN poll where 88% of people here think there's a negative stigma to a medium article. https://news.ycombinator.com/item?id=33223222 It's sad and entirely our fault. We didn't fail but we did lose our way. Here's how I see it: 1. Lost our way on recommen…

You put up a paywall dude and forced creators behind it. Stop deluding yourself that the failures are elsewhere.

Re: Ask HN: Why did medium.com "fail"?

#462
Walled gardens suck. Once we had “the blogosphere” and it was great, and then Medium came along and did their best to ruin it. I tend to avoid any post on Medium and will never give them a dime. And as the OP points out, there’s tons of mediocre content there anyway. It’s almost always possible to find better content elsewhere, just needs a bit more search tweaking.

Re: Ask HN: Why did medium.com "fail"?

#463

I'm Medium's current CEO as of last July. I actually pay a lot of attention to this sentiment on Hacker News. For example, I've bookmarked and often share this recent HN poll where 88% of people here think there's a negative stigma to a medium article. https://news.ycombinator.com/item?id=33223222 It's sad and entirely our fault. We didn't fail but we did lose our way. Here's how I see it: 1. Lost our way on recommen…

>1. Lost our way on recommendations. When I showed up the company was convinced that engagement equals quality. That's not true and it gets even more pronounced if you pay people to game your recommendation system. I think we were boosting articles that made people think we were a site for clickbait. The canonical example for HN is "Why NodeJS is dead" by a new programmer with zero experience or context. Readers noticed this, but worse, so did authors. And so we lost the incentive for a lot of the best and most interesting authors to bother because they were getting swamped by content-mill type authors. As of December, about 30% of our recommendations are generated by a new system that is picking much higher quality articles that have been vetted for substance over clickbait. This is getting a lot better, rapidly.

You say this but this went on for literal years.

Re: Ask HN: Why did medium.com "fail"?

#464

Earlier quoted context omitted.

How do they monetize? I never tried to register. Do they ask money to actually read the content they did not even produce themselves? I'd expect for them to monetize on ads. And ads show up regardless of registration status.

I was looking at Medium yesterday for the first time after a long break. "X free articles." OK. Fine. How much does a subscription cost? No idea. That info isn't available without a signup. [1] This is so fucking stupid. With other content sites I can see a price and I can decide if I think it's worth it. With Medium it feels like they have something to hide. Obviously I didn't sign up and I didn't click through. If…

> How much does a subscription cost? No idea. That info isn't available without a signup.

On top of that, they don't let you specifically log into an account. They let you type in an email address, which will either log into an existing account or create a new account. Better hope you use the same email for every site. Also better hope you're not trying to check if an account exists or not, because the process of checking will just create a new account if not.

Re: Ask HN: Why did medium.com "fail"?

#466
post #98

Earlier quoted context omitted.

> never be tempted to stab the goose who's laying the golden eggs Isn’t the whole point that there are no golden eggs? People don’t want to pay and people don’t want ads. Where would you get income for the authors and for the platform itself?

Write a book or become an e-celeb and go on tour. 90% of blog/newsletter content (which are basically the same thing) is just self-promotion anyway.

Yeah man, the popups on blogs feel a lot like being forced to watch commercials before a movie trailer

Re: Ask HN: Why did medium.com "fail"?

#467
post #348

Earlier quoted context omitted.

Maybe not customers, but still part of the audience.

Why should you, I, or anyone else care when that part of the audience is solely concerned with how to make the experience bearable for free at the expense of making it genuinely worthwhile? Its not a coherent position.

I don't care because I'm not Medium.

Medium is trying to be a two-sided marketplace. In any such marketplace, the producers want the audience to be as big as possible, and the consumers want the inventory to be as big as possible. Neither cares about Medium making a profit, except to the extent it incidentally furthers their own goals.

To succeed, either they monetize the transaction as a middleman (e.g. ads when transactions don't involve the exchange of money), or they figure out how to establish a direct financial relationship with the producers and/or consumers (like Costco's annual fee).

Medium has chosen a pathological route of using the two-sided marketplace principally to advertise a fee for their own product. (Yes, "principally" is fair. I believe their conversion rate is low, so the vast majority of impressions represent potential members of the two-sided marketplace that they're OK turning away, even though that frustrates both the producers who wanted the audience to grow, and the consumers who wanted to read the article.)

The fact that they can't figure out a better way to make money than to turn away customers is not my problem. There are plenty of other places for me to read or publish content that have figured out how to be sustainable operations.

My personal viewpoint is that Medium is in a death spiral. If their paywall is abrasive, which I think it is, then I won't join, because I would question which content publishers would be OK being behind an abrasive paywall. Medium's real offer to me -- that they're where to find content from publishers I like -- has failed. That was their one and only job from my perspective. They failed.

I can't be the only one who feels this way.

Re: Ask HN: Why did medium.com "fail"?

#468

Earlier quoted context omitted.

I think these are not the main pain points. The biggest issue for me is that medium makes me feel like a cash cow. The way it wants me to pay every step of the way, the way it hijacks copy/paste to insert its own marketing. The account it wants me to create. The trackers it inserts everywhere. You missed the step of making something great that people actually feel good about paying for. The grassroots "for users by u…

This is literally it. Especially hijacking copy/paste, or text highlighting. It just brings the entire feeling of the place down. Imagine walking into a nice high end restaurant, and the server tries to sell you a credit card before taking your order. Would you continue going to that restaurant? That's what this sort of garbage does to my sentiment around websites that do it.

I don’t understand what you mean by hijacking copy paste and highlighting and I’d like to. Could you say more?

Re: Ask HN: Why did medium.com "fail"?

#469
post #295

Earlier quoted context omitted.

I remember a few years ago I started to realize that if I somehow see the link pointed to "medium.com" I would just... nope. Not willing to take the gamble if I can read the page or not.

Substack does this too, though. In fact I feel like it's incredibly similar to medium in many ways. Why has substack "won" this market? Or has it really? Is it just due to the newsletter publishing tools and subsidising some big name bloggers?

Substack didn't start doing this until it had pulled significant share from Medium. I suspect it will hurt substack long term too.

In a way this feels like the cycle of image hosts. Everyone moves to the new user friendly one, that one enshittifies the site to make more money, cycle repeats.

Re: Ask HN: Why did medium.com "fail"?

#470

I'm Medium's current CEO as of last July. I actually pay a lot of attention to this sentiment on Hacker News. For example, I've bookmarked and often share this recent HN poll where 88% of people here think there's a negative stigma to a medium article. https://news.ycombinator.com/item?id=33223222 It's sad and entirely our fault. We didn't fail but we did lose our way. Here's how I see it: 1. Lost our way on recommen…

I think these are not the main pain points. The biggest issue for me is that medium makes me feel like a cash cow. The way it wants me to pay every step of the way, the way it hijacks copy/paste to insert its own marketing. The account it wants me to create. The trackers it inserts everywhere. You missed the step of making something great that people actually feel good about paying for. The grassroots "for users by u…

This x 100000000
Post reply on HN