I don't understand this hype and I feel like I'm looking at different products than everyone else is. There are very few complaints I have about Google that I think this technology helps solve, and for most of my complaints, getting summaries of searches makes the situation worse, not better. To be completely clear: even if the AI was perfect , I don't know that I want even an actual human being to sit down and summa…
The first is a little more mundane: LLM embeddings. OpenAI currently offers an API that turns sentences into coordinates for a point in some 1536-dimensional conceptual space such that two points are close together if they are conceptually close together. This is insanely powerful. For example, you can generate captions for a bunch of images and store the embeddings for them. Then, you can look for a "picture of a rabbit eating a carrot" by turning that phrase into a 1536-dimensional point and looking for the nearest points around it. Basically, it blows open search technology for everyone. You no longer have to deal with synonyms, idiomatic phrases that mean similar things, misspellings etc - the problems you'd run into when trying to implement simple text search using traditional techniques. It all gets simplified to generating coordinates in some hyperspace and looking for nearest neighbors. This is a total game changer.
The second direction is ChatGPT. Sure, if you want to read a detailed analysis of the demographic situation in China, you'd prefer an article written by an expert. You would still use a search engine, pick a search result and do things the way you do them today. However, there's an entire collection of things that can be answered directly by ChatGPT. For example "how many mins should I hard boil an egg" or "Can I take NyQuil when I'm stoned" or anything else where you really just want a single sentence answer. Today, you launch a browser, search for what you want, skip past the first 10 advertisements, look for a site that seems reasonably reputable, click through all the GDPR warnings, scroll past the banner ads and the SEO optimizing bullshit text to find that one sentence that you wanted all along. Or, you could ask ChatGPT and get an answer instantly. (assuming chatGPT is good enough eventually).
It's hard to predict which of these two technologies will disrupt the current status quo in search. Neither might. But we haven't ever been this close to a level playing field in search since the 1990s. The excitement is hard to resist.