> I'm honestly appalled by the pervasive tendency to rely on repetition of cliches in favor of original communication, for example.
Shaka, when the walls fell ;)
honestly there's an interesting argument to be made there that memes and cliches provide a higher symbol density to our communications via shared context/subtext. A meme has additional layers of context and nuance that are implicitly carried along with the actual words themselves, it has higher "meaning-density".
Whether or not you like them, this is how human communications are evolving, and have been for a long time, particularly as we reshape language around our new technologies. "lol" as an interjective is a tonality carrier, just like vocal tone. Emojis are short textual-form memes. Etc etc. Image memes as high-density multilayered communication are just another form.
I mean half the time when I write out a longform comment, the response I get is "I ain't reading all that shit" even here on HN. ;). People just want higher symbol density, it's the same reason they don't read the article or watch the video. The human brain is a meaning-density machine and we inherently seek ways to increase the amount and preciseness of meaning-interchange. Higher meaning-density per symbol is a great way to do that given our physical limitations at processing more symbols.
In ironic contrast to the rise of youtube-driven content production - I think people inherently crave symbol density and meaning. But since we've monetized attention, there's a perverse incentive to decrease symbol density/meaning-density to allow greater time for monetization... but I think that also rubs against what our brains want to do.
In the aggregate, the way memes bounce around communities nowadays is also not dissimilar to a neural network working with higher-order objects instead of zeros and ones or floats. Memes that don't get passed between groups are the ones that are less relevant - so we have activation energy in some form, short-term storage, and cross-group linkage between neurons. And the memes are symbolic encodings of some groups of features (concepts). They are an emergent cluster of features that activates various groups reliably.
Higher meaning-density is also the reason some people prefer face-to-face communication or phone calls. Things like facial expressions and tone of voice also increase meaning-density as well. People say things like "it's less ambiguous/more immediate" but I think that's because of those sub-channels increasing the meaningfulness. And while meme culture/emojis isn't all good, maybe it's best viewed as replacing some of those sub-channels we lost in the shift from verbal to written communication rather than a regression to repetitive communication.