How does Bing, at whatever point, overcome the odd issue of: "google it" is a verb in pretty much every culture I've traveled through. Bing isn't even in the conversation. Changing the tech doesn't mean much on this one, but I'm curious what others think here.
I expect it will be like saying "xeroxing". People pretty much know what you mean, but it's an archaic workflow, so you don't hear it a lot.
I think the paradigm shift here is that you're asking questions / getting answers / researching. You are no longer "searching for the right web page", which is what googling means.