I agree this is bland corporate speak. But it reminded me of a question that's been floating around: A number of pundits, here on HN and elsewhere, keep referring to these large language models are "google killers." This just doesn't make sense to me. It feels like Google can easily pivot its ad engine to work with the AI-driven chat systems. It can augment answers with links to additional sources of information, be…
Way too many responses to your question are trying to engage with debate over products rather than focusing on the topic of monetization. Google makes money through ads, and especially ads that get you to click through to somewhere else. They do this through SEM ads that appear on your search query to direct you to a paid destination. And they do it through a display network on 3rd party websites that Google search i…
Ask jeeves back in the day already knew that what people really want is a question answered. Google search and its competitors were a well-lived offramp on that road. Ultimately free-form interaction is just more intuitive.
But with that said, I also am not so quick to call the death of SEM ads. Just because chatbots exist doesn't mean people don't want to visit other websites. Display ads will continue to be a thing.
Similarly, there's no reason chatbots can't now direct you to sites or advertise products as part of their responses. Heck, this is a much more sinister form of marketing with astronomically higher click rate since a chatbot is responding authoritatively with a recommendation.
Yes, google is going to have to pivot... but this is a problem they're very well suited to solving and they have a very strong incumbent advantage in the meantime.