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Bard and new AI features in Search

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Re: Bard and new AI features in Search

#751

Post by gibsonf1 »

wiremine wrote: post #232

I agree this is bland corporate speak. But it reminded me of a question that's been floating around: A number of pundits, here on HN and elsewhere, keep referring to these large language models are "google killers." This just doesn't make sense to me. It feels like Google can easily pivot its ad engine to work with the AI-driven chat systems. It can augment answers with links to additional sources of information, be…

Ironically, using ml/dl language models, which have only statistics and no intelligence, is a Google killer to the extent that Google uses AI and destroys their real useful search. The declining quality of Googel search seems to only be accelerating.

Re: Bard and new AI features in Search

#752

Post by rezonant »

HarHarVeryFunny wrote: post #466
cal85 wrote: post #367

Earlier quoted context omitted.

Yes, plus it could introduce of new forms of advertising in the conversation itself. Algorithmic product placement. It could get weird.

If ChatGPT tells me it's enjoying a refreshing Coke, I'm not buying it ! :)

Welp, statistics say otherwise :-)

Re: Bard and new AI features in Search

#754

Post by rezonant »

HDThoreaun wrote: post #532
relaxing wrote: post #346

Earlier quoted context omitted.

Banner, sidebar, in-line, interstitial, modal… what advertising modes wouldn’t work on conversational interface?

None of those would work with a chatGPT like search platform. Search ads work because they're largely indistinguishable from the organic content. You search google and get a million links, the first few are ads. The entire model of chatbots is completely different. So the only truly effective way to advertise on a chatbot is to make the response itself into the ad. But would people use such a service, or would they m…

> Search ads work because they're largely indistinguishable from the organic content.

I'm not sure this is true. Surely they are more lucrative when they are indistinguishable, but for a lot of Google's history they were very noticeably different, a fact Google even prided itself on, and bragged about. Seems like it was growth requirements that changed that, not whether the ads were originally lucrative when people could tell they were ads.

Re: Bard and new AI features in Search

#755

Post by gremlinsinc »

paganel wrote: post #508
dougmwne wrote: post #293

Earlier quoted context omitted.

You are missing the Microsoft partnership. MS has a 48% stake in OpenAI and provides all the infrastructure through Azure, including purpose built machines for model training. Microsoft has also launched GitHub Copilot, summarization features in Teams, and is widely reported to be adding GPT features to Bing.

MS cannot deliver successful stuff on the web at scale. They can deliver unsuccessful stuff on the web at scale, they can deliver successful stuff that turns out to be inconsequential for their bottom line on the web in the long-term (AJAX came from MS), but it's just not in their DNA to take over the web. They had lots of chances to do it during the last 20 years or so, they had all the silver bullets at their dispo…

You're absolutely right, if they closed up github tomorrow, nobody would even notice. They could also pull vscode off the repositories, and download sites as well and there'd be nary an eye flutter. /s

These two products alone are used by maybe 70% of developers, and don't forget about copilot and all the integrations between github/vscode.

Re: Bard and new AI features in Search

#757

Post by gremlinsinc »

theptip wrote: post #722
wiremine wrote: post #232

I agree this is bland corporate speak. But it reminded me of a question that's been floating around: A number of pundits, here on HN and elsewhere, keep referring to these large language models are "google killers." This just doesn't make sense to me. It feels like Google can easily pivot its ad engine to work with the AI-driven chat systems. It can augment answers with links to additional sources of information, be…

I agree, I think it's a fairly unimaginative take (a common one though) that ChatGPT is likely to lead to the usurping of Google. It's a two-part claim; a) yes, conversational AI agents will replace typing searches into a text box, but b) I see no reason to think that Google can't easily monetize that format. Regarding the first point, I think Google appears to have been caught a little bit off guard as to how soon t…

> yes, conversational AI agents will replace typing searches into a text box, but b) I see no reason to think that Google can't easily monetize that format.

Current user workflow:

- ask question in google.

- get shitty results

- checkout 5 pages worth of results are try a few more searches. In the process you've seen 5x the ads you would've maybe 10 years ago when the results were better.

- In the middle of this you maybe clicked on 3 or 4 sites that were spam sites which themselves had on adsense ads.

New workflow:

- Ask google a question.

- Immediately get a detailed thought out prospectus, or presentation, or whatever with a top-down overview of what you wanted, maybe you're still curious so you ask a couple follow up questions. Unless they put an ad between every sentence, you'd only have seen 1/10th the ads in the 3 replies it took to come close to google search.

Re: Bard and new AI features in Search

#758

Post by rogerclark »

sangnoir wrote: post #631
richardw wrote: post #350

Earlier quoted context omitted.

OpenAI has had huge mindshare with students recently. Every (ish) kid who writes an essay or needs information summarised is hitting ChatGPT. Kids are where change happens, ask Facebook. They get on new things instantly - within days we were reading reports of kids writing essays with the latest tool. Young people are also naturally viral, sharing the cool new tool with entire classes. This is a marketer’s dream. You…

> OpenAI has had huge mindshare with students recently. Clubhouse was once the new hotness - until it wasn't.

Clubhouse wasn't popular with kids. It was popular, and only briefly, with adult tech people.

Re: Bard and new AI features in Search

#759

Post by ElFitz »

alain94040 wrote: post #388
wiremine wrote: post #232

I agree this is bland corporate speak. But it reminded me of a question that's been floating around: A number of pundits, here on HN and elsewhere, keep referring to these large language models are "google killers." This just doesn't make sense to me. It feels like Google can easily pivot its ad engine to work with the AI-driven chat systems. It can augment answers with links to additional sources of information, be…

Those new language models are "Google killers" because they reset all the assumptions that people have made about search for several decades. Imagine that people start using those chat bots massively as a replacement for Google search. Then the notion of keyword disappears. Google AdSense becomes mostly irrelevant. Of course, Google is a giant today with a history of machine learning innovation. So they have a good c…

> Imagine no one actually reads web sites. Instead a blog post to share an opinion, I'll probably want to make sure my opinion gets picked up by the language model. How do I do that? Computed knowledge may render many websites and blogs obsolete.

Realising that has made me wonder why I should bother write anything publicly accessible online.

Aside from pure altruism and love for my fellow human, or some unexplainable desire to selflessly contribute to some private company’s product and bottom lime, in a world where discovery happens through a language model that rephrases everything it’s way and provides all the answers, why should I feed it?

What do I stand to gain from it, apart from feeling I have perhaps contributed to the betterment of humankind? In which case, why should a private company reap the benefits and a language model the credit?

Re: Bard and new AI features in Search

#760

Post by 10xDev »

xtracto wrote: post #545

At this point, Microsoft should do whatever it can to make a deal with Apple to place a ChatGPT powered platform in the iPhone/i Devices. Most of the people using "computers" nowadays do it through mobile phones, and Google has a strong grip in that market with Android, with only Apple giving them some competition. Thus the only platform where Microsoft could really compete is in iOS. If Microsoft + Apple could get t…

If Apple wanted to play a part in this they would create their own LLM which would probably be as good if not better than chatGPT. chatGPT is nowhere near as special as people think it is. It is just the first of its kind to go public because openAI and Microsoft wanted the publicity, hence the swift response by Google and probably soon Meta.
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