The photography of this is interesting. I'm not sure I'd know how to approach this assignment (I might start with rapport and portraiture in the space), but some things I noticed on different photos: * Warm vintage color cast on the '70s-looking gear wood panel. * On-camera-flash-like directional lighting, with harsh shadow (maybe to separate person from gear background, but both in focus?). * Contrast and saturation…
Interview with the founder of Teenage Engineering
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Re: Interview with the founder of Teenage Engineering
#52I too would live in a pinterest-ready castle filled with toys but i dont have the stomach to rip off customers as shamelessly as TE is. The B&O of our generation.
Yep. Ostensibly there's nothing wrong with making pricy hipster audio equipment, but the rampant success of their marketing just makes me facepalm. People out there genuinely think the OP-1 is a $1000 product in 2023, which should inspire riots in the street. The OP-1 Field raising the price instead of lowering it is the last nail in the coffin for me. $800 is a pricy toy - $1500+ puts you in brand-new Octatrack terr…
The same applies to the Star Wars hotel. It's not for you, nobody is holding a gun to your head making you stay there. For the people paying, it's worth it to them.
Re: Interview with the founder of Teenage Engineering
#53Re: Interview with the founder of Teenage Engineering
#54Earlier quoted context omitted.
What are the options with similar portability, sampling, synthesis, fx, and multitrack recording, that you can buy new, and is not just an ipad or something, for under 300 dollars?
You've sorta missed my analogy. You can get a Novation Circuit, Electribe or even a brand-new Model: Samples for less than $300, but none of them are the "Star Wars Hotel" that the OP-1 is. I could show you a product that is exactly the same and cost's half as much, but people will balk at it complaining that it doesn't have a cow animation like the OP-1 does. They've "productized" an instrument that shouldn't cost m…
Show it, then. (and btw "half as much" is significantly more than "under 300 dollars")
>but people will balk at it complaining that it doesn't have a cow animation like the OP-1 does.
Probably I will complain that it lacks synthesis, a multitrack recorder capable of making long tracks, an input for sampling, or something. (I agree the animations in TE stuff are silly though).
Re: Interview with the founder of Teenage Engineering
#55Re: Interview with the founder of Teenage Engineering
#56Earlier quoted context omitted.
All of which says "stylised and arty" and is a look much used in The Wire and similar publications. I'm kind of irritated by this. TA are legendary for super-expensive toy-like products that must have insanely high margins. So somehow the "I was never into money (but now I collect antique synthesizers with four or five figure price tags)" line doesn't ring entirely true.
And people fall for it. It's crazy how many people blindly buy into TE's "homestyle" marketing like they're some hibrow synth company. The OP-1 tickles every American's "Product Cortex" in their brain though, immediately associating brutalist design and Corinthian leather with quality engineering. It doesn't matter if we're not the target audience, we just want to spend money on pretty things that make us feel good.…
Re: Interview with the founder of Teenage Engineering
#57Earlier quoted context omitted.
Seriously, comparing my OP-1 ($1400, made in china, buggy, bad QC, small and simple hardware) with my Analog Rytm mkII ($1700, made in sweden, reliable, impeccable QC, larger and much more complex hardware) - the margins on these TE gizmos must be insane .
There was nothing like the OP-1 at release and still nothing like it now. It is overpriced, but they arguably deserve it. They have the Apple business model.
Re: Interview with the founder of Teenage Engineering
#58I too would live in a pinterest-ready castle filled with toys but i dont have the stomach to rip off customers as shamelessly as TE is. The B&O of our generation.
Re: Interview with the founder of Teenage Engineering
#59The photography of this is interesting. I'm not sure I'd know how to approach this assignment (I might start with rapport and portraiture in the space), but some things I noticed on different photos: * Warm vintage color cast on the '70s-looking gear wood panel. * On-camera-flash-like directional lighting, with harsh shadow (maybe to separate person from gear background, but both in focus?). * Contrast and saturation…
All of which says "stylised and arty" and is a look much used in The Wire and similar publications. I'm kind of irritated by this. TA are legendary for super-expensive toy-like products that must have insanely high margins. So somehow the "I was never into money (but now I collect antique synthesizers with four or five figure price tags)" line doesn't ring entirely true.
Re: Interview with the founder of Teenage Engineering
#60I too would live in a pinterest-ready castle filled with toys but i dont have the stomach to rip off customers as shamelessly as TE is. The B&O of our generation.
I dunno, I have always believed that something is worth exactly what someone else will pay for it. Value has no objective correlate: it is a construct agreed upon by the seller and buyer. "Overpriced," "rip-off," and their ilk seem to me ad hominem attacks by people who don't meet at "sold."
On the other you have marketing which without changing the item/product itself might change its (perceived) value.