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Interview with the founder of Teenage Engineering

scandinavianmind.com

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Re: Interview with the founder of Teenage Engineering

#31
> With any kind of creative work you start disabling as much as possible and narrow it down only to the necessary tools you need, and from there start making the work. That’s what I believe makes you super creative.

This also (at least for me) is the joy of esoteric and weird programming languages!

Re: Interview with the founder of Teenage Engineering

#32

I too would live in a pinterest-ready castle filled with toys but i dont have the stomach to rip off customers as shamelessly as TE is. The B&O of our generation.

I am not saying I wouldn't love to be able to buy an OP-1 or an OP-1 Field for a lower price, I would absolutely love that. But no-one held a gun to my head and made me buy one for a retail price. It is a luxury synth, not a basic good like bread or water people's lives depends on. Everyone who buys a thing from TE and feels like they were ripped off should realize they volunteered to get ripped off.

Re: Interview with the founder of Teenage Engineering

#33

I too would live in a pinterest-ready castle filled with toys but i dont have the stomach to rip off customers as shamelessly as TE is. The B&O of our generation.

Yep. Ostensibly there's nothing wrong with making pricy hipster audio equipment, but the rampant success of their marketing just makes me facepalm. People out there genuinely think the OP-1 is a $1000 product in 2023, which should inspire riots in the street. The OP-1 Field raising the price instead of lowering it is the last nail in the coffin for me. $800 is a pricy toy - $1500+ puts you in brand-new Octatrack territory. Hell, that puts you in brand-new-Macbook-and-DAW territory.

But, people pay for it. They want the whittled down, inspiring experience without any of the effort or trouble. I sympathize with those people, but Teenage Engineering's products are like the Disney Star Wars hotel of audio equipment. It's a one-of-a-kind, pretty-looking, dumbed-down, expensive scam. Some people will defend it, and particularly affluent guests might even say it's worth the money. Undeniably though, much like every Disney park, TE's product line is built to fleece the customer.

I've got half a mind to chew Moog out for the same thing, but they have legitimate excuses for why their instruments can't be mass-produced. Teenage Engineering doesn't.

Re: Interview with the founder of Teenage Engineering

#34
post #21

Reminds me about my neighbor who designed and then sold a batch of portable modular synths: https://www.modernsounds.co/pluto amazing work and so cool that that sort of thing is possible from a solopreneur these days.

I’m not knowledgeable about synths and such (I wish I had more time to learn music, though), but I always look at this stuff because the devices are aesthetically beautiful — pluto as well. It’s probably almost a shoo-in that if you focused on aesthetics you could sell out a small batch of modular synths with the most basic beep / boop making capabilities.

Re: Interview with the founder of Teenage Engineering

#35

I too would live in a pinterest-ready castle filled with toys but i dont have the stomach to rip off customers as shamelessly as TE is. The B&O of our generation.

I dunno, I have always believed that something is worth exactly what someone else will pay for it.

Value has no objective correlate: it is a construct agreed upon by the seller and buyer.

"Overpriced," "rip-off," and their ilk seem to me ad hominem attacks by people who don't meet at "sold."

Re: Interview with the founder of Teenage Engineering

#37

I too would live in a pinterest-ready castle filled with toys but i dont have the stomach to rip off customers as shamelessly as TE is. The B&O of our generation.

Yep. Ostensibly there's nothing wrong with making pricy hipster audio equipment, but the rampant success of their marketing just makes me facepalm. People out there genuinely think the OP-1 is a $1000 product in 2023, which should inspire riots in the street. The OP-1 Field raising the price instead of lowering it is the last nail in the coffin for me. $800 is a pricy toy - $1500+ puts you in brand-new Octatrack terr…

shouldn't there be a normally priced equivalent product on the market? it's not like we're talking about cutting edge silicon here

Re: Interview with the founder of Teenage Engineering

#38
post #19

The photography of this is interesting. I'm not sure I'd know how to approach this assignment (I might start with rapport and portraiture in the space), but some things I noticed on different photos: * Warm vintage color cast on the '70s-looking gear wood panel. * On-camera-flash-like directional lighting, with harsh shadow (maybe to separate person from gear background, but both in focus?). * Contrast and saturation…

All of which says "stylised and arty" and is a look much used in The Wire and similar publications. I'm kind of irritated by this. TA are legendary for super-expensive toy-like products that must have insanely high margins. So somehow the "I was never into money (but now I collect antique synthesizers with four or five figure price tags)" line doesn't ring entirely true.

And people fall for it. It's crazy how many people blindly buy into TE's "homestyle" marketing like they're some hibrow synth company. The OP-1 tickles every American's "Product Cortex" in their brain though, immediately associating brutalist design and Corinthian leather with quality engineering. It doesn't matter if we're not the target audience, we just want to spend money on pretty things that make us feel good. The OP-1 is like the rich man's fidget spinner, I see it on someone's desk and assume that they have too much time and money on their hands.

Just goes to show that you can take pretty much anything, market it to relatively affluent and bored tech workers and make a killing.

Re: Interview with the founder of Teenage Engineering

#39

I play my OP-1 during meetings and while waiting for things to compile. It’s one of my favorite objects, I often get lost with it.

Your coworkers don't have a problem with you being distracted and wearing headphones during a meeting?

Maybe they are referring to remote meetings where you can mute yourself.

Re: Interview with the founder of Teenage Engineering

#40
post #37

Earlier quoted context omitted.

Yep. Ostensibly there's nothing wrong with making pricy hipster audio equipment, but the rampant success of their marketing just makes me facepalm. People out there genuinely think the OP-1 is a $1000 product in 2023, which should inspire riots in the street. The OP-1 Field raising the price instead of lowering it is the last nail in the coffin for me. $800 is a pricy toy - $1500+ puts you in brand-new Octatrack terr…

shouldn't there be a normally priced equivalent product on the market? it's not like we're talking about cutting edge silicon here

There are. Much like the Disney analogy, there are other cheaper theme parks on the market. The OP-1 is "unique" though, in the sense that (thankfully) nobody else is making a 4-track digital tape recorder anymore. There are hundreds of products like it, but much like the Star Wars hotel, nobody is dumb/rich enough to build a replica of Disney's attraction.

I could name a dozen grooveboxes that can be had for under $300 today, but it's all sorta besides the point. People want the OP-1 because it's what they see on YouTube, not because it makes music. Considering how long the product has stagnated, I see no reason that it should cost as much as it does today.

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