AWS doing tapes like this feels weird to me. The physicality of the thing is kind of the point in my mind. Virtualizing the last line of defense seems wrong, but perhaps I could be convinced otherwise. Why doesn't Iron Mountain or some other competitor offer a service like this?
FWIW, Amazon isn't 'doing tapes' with this product. It's just a compatibility shim laid on top of object storage so that legacy tape backup/archival systems can eliminate physical tape libraries.