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1: https://mango.pdf.zone/operation-luigi-how-i-hacked-my-friend-without-her-noticingNicely demonstrates why outsourcing link shorteners is risky - they go out of business and your link is dead.
Infact this is a problem that we'll face someday.
https://www.theguardian.com/technology/2010/oct/08/bitly-lib...
I also recommend the developer's blog. Very detailed and hilarious articles https://mango.pdf.zone/ I laughed myself to tears reading Operation Luigi: How I hacked my friend without her noticing[1] 1: https://mango.pdf.zone/operation-luigi-how-i-hacked-my-friend-without-her-noticing
Earlier quoted context omitted.
In 99% of cases its not, people just mistakenly think they need a 'cloud' provider for everything these days.
For real. I once worked with a non-IT company who just had one junior developer responsible for everything IT, including websites and their management. When I asked why they don't run everything on some dedicated instance with X GB included in the plan instead of fancy bandwidth pricing so they have static sums to pay each month (reason I was pulled into the project was to decrease spending which increased each month…
Of course when I suggested that we use a huge provider (I think it was probably Hetzner) it was shrugged off as being a bad idea because "they probably run them out of their garage", ignoring the multiple datacenters spread out across Europe where our primary clients are based.
Nicely demonstrates why outsourcing link shorteners is risky - they go out of business and your link is dead.
But people keep using them (for a while for Twitter, but maybe mainly for analytics, though they could self-host and accomplish the same thing).