Earlier quoted context omitted.
There is a large dichotomy between the value of goods sent by plane vs ship, almost certainly due to the trade-off on speed. The intent with the airship idea seems to be to make something roughly similar in price and speed to trucking on land, but over the ocean. There is arguably a big chunk of cargo that would like to be in that middle area.
Why airships, a known failed technology, rather, than, say, a large hydrofoil/catamaran, tech that has been proving quite successful on long distance ferries for decades. The Hindenberg-class Zeppelins had the theoretical lift capacity of approximately... 8 40ft containers.
If something can only work effectively at huge scale, there are likely to be a number of enabling technologies needed to get there.