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Apple: The only big tech giant going against the job cuts tide

blog.pragmaticengineer.com

371–380 of 405 posts

Re: Apple: The only big tech giant going against the job cuts tide

#371

Earlier quoted context omitted.

Nor any material impact to his day to day life. Having half a zillion dollars in the bank ain’t much different from a full zillion.

So given your and the parent’s comment, the reduction of his pay has no meaningful impact other that image/publicity.

Correct

Re: Apple: The only big tech giant going against the job cuts tide

#372
post #324

Earlier quoted context omitted.

Apple is a public company, and public companies are accountable to shareholders, not customers. Shareholders want it to be worth their while, so yes it's about the money. It is possible to do what's best for both, and Apple still does that plenty, but the customer of today isn't the customer of the Apple you're describing. I wish they focused more on the Mac line, and the M1 and M2 are returns to that, but Apple's ma…

> Apple is a public company, and public companies are accountable to shareholders, not customers. Tim Cook himself, a decade ago, might have had something to say about that¹. > It is possible to do what's best for both, and Apple still does that plenty My objection is the trend more than the current state. A decade ago it would have been unthinkable to me that Apple would ever have ads in any OS. Today, I’m dreading…

Apple isn’t an advertising company. It’s a hardware company that also does software.

It’s analogous to HP of old, which is no great surprise given the founders.

Re: Apple: The only big tech giant going against the job cuts tide

#373
post #89

Earlier quoted context omitted.

Why does apple hoard cash instead of buy back their stock? 5 years ago they had 90 billion cash in hand. If they put that into their stock then, It would be up at least 260% by now even with the losses last year, then if they need cash they could just take a loan against the stock.

They actually have done massive stock buybacks. The company is just an incredible money printer.

As is often said, 'Toyota volume with Ferrari margins'.

Re: Apple: The only big tech giant going against the job cuts tide

#374
post #324

Earlier quoted context omitted.

Apple is a public company, and public companies are accountable to shareholders, not customers. Shareholders want it to be worth their while, so yes it's about the money. It is possible to do what's best for both, and Apple still does that plenty, but the customer of today isn't the customer of the Apple you're describing. I wish they focused more on the Mac line, and the M1 and M2 are returns to that, but Apple's ma…

> Apple is a public company, and public companies are accountable to shareholders, not customers. Tim Cook himself, a decade ago, might have had something to say about that¹. > It is possible to do what's best for both, and Apple still does that plenty My objection is the trend more than the current state. A decade ago it would have been unthinkable to me that Apple would ever have ads in any OS. Today, I’m dreading…

Link is interesting and a good response from Cook. I was hoping it would be more of a complete rejection of the terribly destructive Friedman doctrine of shareholder supremacy.

Re: Apple: The only big tech giant going against the job cuts tide

#375
post #306

Earlier quoted context omitted.

There were a lot of predictions during the pandemic about permanent change. My observation is that a lot of those changes were either largely temporary (e.g. widespread grocery pickup or delivery) or were mostly limited to limited groups (e.g. full remote work).

Yes. Hindsight is amazing.

So is irrational exuberance.

Re: Apple: The only big tech giant going against the job cuts tide

#376
post #152
post #140

Earlier quoted context omitted.

A/UX, Taligent, Dylan, Pippin, Java Bridge, Quickdraw 3D, Copland,... We don't know more due to the secrecy. EDIT: A few more I just remembered, MacRuby, OpenCL, WebObjects, Quicktime

These are over twenty years old with some pushing thirty

And before Jobs' return to be Apple CEO.

Re: Apple: The only big tech giant going against the job cuts tide

#377
post #324

Earlier quoted context omitted.

> Apple is a public company, and public companies are accountable to shareholders, not customers. Tim Cook himself, a decade ago, might have had something to say about that¹. > It is possible to do what's best for both, and Apple still does that plenty My objection is the trend more than the current state. A decade ago it would have been unthinkable to me that Apple would ever have ads in any OS. Today, I’m dreading…

Apple isn’t an advertising company. It’s a hardware company that also does software. It’s analogous to HP of old, which is no great surprise given the founders.

> Apple isn’t an advertising company. It’s a hardware company that also does software.

They could be a noodle shop. The distinction isn’t relevant to the point: they are shoving ads in our faces, from their own apps from their own OSs. Always pushing you to the subscriptions. Everything Cook does indicates it will only get worse.

Re: Apple: The only big tech giant going against the job cuts tide

#378
post #324

Earlier quoted context omitted.

> Apple is a public company, and public companies are accountable to shareholders, not customers. Tim Cook himself, a decade ago, might have had something to say about that¹. > It is possible to do what's best for both, and Apple still does that plenty My objection is the trend more than the current state. A decade ago it would have been unthinkable to me that Apple would ever have ads in any OS. Today, I’m dreading…

Apple isn’t an advertising company. It’s a hardware company that also does software. It’s analogous to HP of old, which is no great surprise given the founders.

They're expanding into advertising as a revenue source. This undercuts google on their platform, but it does mean that advertising revenue will become something they want to protect. Google makes lots of money advertising and it's possible this could become a major (thinking around 30-40%) portion of Apple's revenue.

Re: Apple: The only big tech giant going against the job cuts tide

#379
post #324

Earlier quoted context omitted.

Apple is a public company, and public companies are accountable to shareholders, not customers. Shareholders want it to be worth their while, so yes it's about the money. It is possible to do what's best for both, and Apple still does that plenty, but the customer of today isn't the customer of the Apple you're describing. I wish they focused more on the Mac line, and the M1 and M2 are returns to that, but Apple's ma…

> Apple is a public company, and public companies are accountable to shareholders, not customers. Tim Cook himself, a decade ago, might have had something to say about that¹. > It is possible to do what's best for both, and Apple still does that plenty My objection is the trend more than the current state. A decade ago it would have been unthinkable to me that Apple would ever have ads in any OS. Today, I’m dreading…

Sure I think there are senses in which Tim Cook is accountable to customers, or maybe his own moral compass (as might be the case here), but in a specific and direct sense the board that controls whether he keeps his job or not is legally bound to act for the shareholders.

However I don't think Tim Cook in that moment was necessarily saying that accessibility was non-negotiable, shareholders be damned, it's also possible he was taking a broad view of shareholder interest that is about more than immediate ROI.

Re: Apple: The only big tech giant going against the job cuts tide

#380
post #43

Earlier quoted context omitted.

Did the pandemic really increase business so much that they had to hire that many people?

Depends on the company but yes. Stripe, as an example, drastically slowed down hiring when the pandemic hit expecting an economic slowdown. It then turned out that so much commerce moved to online—rather than stopped—so they ramped up hiring to meet demand. The bet that companies like Shopify and Stripe [1] made was that COVID created a “new normal”; much of the economic activity that went online would stay there. Th…

For some companies, hiring more engineering staff probably hurt productivity. Every team added and every engineer added to a team increases the time/effort/communication/planning anything takes. It's often the wrong decision. This of course depends on how work is divided up.
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