Apple: The only big tech giant going against the job cuts tide

Facebook predicted that it would lose billions in potential revenue because of Apple making tracking optional.

Microsoft is basically just cutting employees that are on products that it doesn’t care about anymore.

You can say what you will about Apple. But no one can accuse Apple of a lack of focus on profitable product lines.

> Amazon, for instance, hired about 780,000 people during the pandemic. Meta, too, had more than doubled its staff in this period, going from about 40,000 to 87,000. Even Microsoft had hired about 77,000 people just before the pandemic.

> Apple, in comparison, is believed to have hired under 20,000 people during the period of the pandemic.

Can't layoff people you didn't hire.

Besides, if they lay anyone off, it'll be through retail (already happening in their third-party channel sales staff, who are employed by Apple but work in stores like Best Buy) and eventually retail closures when/if they can do it without being accused of more union-busting.