Nah. It's about making your financial results look better. My company touts every quarter how not only is revenue up, profit per revenue is up, ie. we're making more money on the money we make. Yet, when it comes to compensation and dealing with cost of living, the statement is that we haven't met our targets so it's a 3% pool. Not minimum or maximum, but that for someone to get more someone else has to get less.
COVID had many enlightening observations about the economy, one of which is that there was a lot of inelasticity in consumer demand versus compensation. Companies have realized that there is a lot more value to extract from employees.