> Chief Executive Arvind Krishna has been trying to pivot Big Blue from its traditional business of infrastructure and information technology services to the fast-growing cloud-computing market. Skating to where the puck has been. While other companies are taking a look at how much they are spending on cloud. It's already a commodified market yet IBM sees itself as the one to grow into it.
Given their existing relationships they can leverage and the romanticism finally bleeding out of FAANG's reputations, if they can put together a stable, fundamentally capable platform they could definitely grab a chunk. Toyota has made a multi-decade business model around "skating to where the puck has been". Why can't IBM?
And people on the Hill trying to make their mark are concentrating more on the Ad Business and Marketplace portions - those are easier wins for consumers and (more critically) small mom and pop businesses that love to participate in local politics.