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Why Google And Facebook Need To Go Dark To Protest SOPA

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21–30 of 96 posts

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#21
post #2

It would be truly amazing to see this. Reddit going dark is fantastic, but to an extent it's "preaching to the choir"- Reddit is already the centre of SOPA activism. Google, Facebook or Twitter going dark would be a huge statement. Is there a movement for other sites to go dark on Jan 18th as well? My startup going dark by itself wouldn't have a huge impact, but if it was part of a national day of activism it could b…

Many on Reddit are probably in agreement with the anti-SOPA movement, but that is why they are good to reach out to. Is there a phrase for "mobilizing the choir"?

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#22
Google might be well served by some sort of partial blackout on its home page, but Facebook would need to get more creative -- and, dare I say it, more social.

A blackout of any kind on Facebook would create a minor to major annoyance for an audience that we can presume is largely ignorant to apathetic about SOPA. If, instead, Facebook released profile widget of some sort -- say, a standardized black box as one's default profile image, with a solidarity message or link -- they'd probably see better uptake. People would be curious about why their friends were blacking out their profile pictures, and they'd click to find out more. Even if for no other reason than to see what the fuss was about, or to jump on a trendy bandwagon. In this way, Facebook would be piquing interest, rather than creating confusion.

Anecdotally, I've seen friends use this tactic to great effect when promoting anything from parties, to launches, to causes. It works because it spreads easily, it's hard not to notice, and it's less easily ignored or tuned out than generic site-wide messaging. And, as the folks at Facebook know all too well, we tend to notice what our friends are doing more readily than we notice what disembodied corporate messages are saying.

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#24

Google would have a lot more to lose than Facebook. Most of the posts on Facebook are not necessarily links etc... and even if the links were banned it wouldn't have that much of an effect on Facebook itself, other than people getting PO'd that the link they click on are decommissioned. Most people tend to be smart enough to realize this is not Facebook's fault. Google on the other hand is almost exclusively driven b…

I've heard two interpretations of the "going dark" idea; one is to completely shut off the main functionality of the site, and the other is to simply _change the background color_ of the main landing page and have a banner about SOPA. Something that's eye-grabbing / shocking and encourages users to act would be immensely effective, and doesn't necessitate turning off the site.

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#25
post #3

While this would make a statement, somewhere I saw a good point--someone will be googling to see if the snake that bit them was poisonous. Google is now critical infrastructure, like power. If it goes out, people will quite possibly die.

Bing.com ?

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#26
post #3

While this would make a statement, somewhere I saw a good point--someone will be googling to see if the snake that bit them was poisonous. Google is now critical infrastructure, like power. If it goes out, people will quite possibly die.

How long does it take to see that Google is down and switch to Bing? It adds 5-10 seconds to your search which if you factor in the resulting time it takes for you to read the article seems minimal.

Also the thought of using Google to literally "save your life" from a snake bite is a whole separate argument.

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#27

Google might be well served by some sort of partial blackout on its home page, but Facebook would need to get more creative -- and, dare I say it, more social. A blackout of any kind on Facebook would create a minor to major annoyance for an audience that we can presume is largely ignorant to apathetic about SOPA. If, instead, Facebook released profile widget of some sort -- say, a standardized black box as one's def…

Agreed. Something similar to http://www.blackoutsopa.org/ would be most effective for spreading awareness on Facebook.

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#28
post #3

While this would make a statement, somewhere I saw a good point--someone will be googling to see if the snake that bit them was poisonous. Google is now critical infrastructure, like power. If it goes out, people will quite possibly die.

I'm not trying to troll but is Google much better for that query than Bing? Or is it lack of awareness of Bing?

Re: Why Google And Facebook Need To Go Dark To Protest SOPA

#30
I've been following the SOPA issue on the periphery and I agree there needs to be more awareness and publicity around it but I don't find a blackout to be the most effective way of defeating this legislation. Reddit is fine because they don't have that much money to lose by going dark for a day but we know clearly that money has a big influence on the outcome of elections and political races.

Why not take the revenue that would have been forfeited to a single day blackout which would probably be about $100+ million (between Google, Facebook, and let's say 2 other sites) and funnel it towards a Super-PAC that will use it instead to fund opposition ads during election time against those who supported the legislation.

What about finding a way to influence the primary supporters of SOPA, content creators and media companies? These companies will rely on the very tech companies they may damage with SOPA in the future to be the primary channels for distribution (YouTube, Netflix, Spotify, etc.), which means that there's leverage that can be applied.

Just my two cents.

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