He takes incredible pictures people want to use for their company and sells it to them.That might work for him, but I doubt it's viable for photographers in general, at least in the future.
He has also mentioned that people who give stuff away for free or "credit" are just burned again later on because other companies don't want to pay, they want to "credit"
Like I said, those companies aren't going to pay no matter what. They're looking for a free product. If yours isn't free, they're not going to change their budget, they're going to look elsewhere.
My point is that copies are basically free. When you use the copies as marketing, you're using their zero marginal cost as a feature. What you charge for is the part that costs you money: production. You have to find the people who are willing to fund the production of photos, not just the distribution.
My point about amateurization is that, no, maybe you or I couldn't reproduce that photo, but could a thousand amateurs? What about when the equipment gets rapidly better and more inexpensive at the same time?
Then consider the amount of time he put into his craft, the countless hours ...
Here you're making an anti-capitalist argument. I should pay him what he deserves? Who decides how much his hard work is worth?
I'm actually not a programmer, but your point isn't lost on me. But I think it actually bolsters my argument. Programmers generally have figured out how to make money, and it's not be selling free copies. It's the reason SaaS and freemium models are dominating.
So, yes, you can replace photographers with any job and I think it'll still be true: you have to charge for the parts people will be willing to pay, and zero marginal cost distribution isn't going to be it.
In fact, to make it personal: I'm an aspiring writer. I write on my blog and I just got a couple of pieces published in the Atlantic Tech blog. I don't get paid for any of that writing. If I tried to charge for it, no one would pay me. So I give it away for free while I hone my skills and build my (freely available) ouevre, in the hope that eventually the quality of my work will be such that I will be able to fund the production of the work, not the distribution of copies. (I.e. in the hope that I'll get hired by a web site or magazine to write on staff full-time.) So my money is actually located exactly where my mouth is.