Earlier quoted context omitted.
Time cost is one of the major obstacles for more than just the reason of "it takes this X minutes out of your week". If you tell me I have to spend 45 minutes doing exercise 3 times a week my mind will be filled with excuses and the dread of how exhausted I will feel after 45 minutes and how it will likely be more like a 2 hour time commitment every time I do it. It's a much easier sell to say: 10 minutes where you'r…
45 min is a streaming series episode. I've found that the only way to get my ass on a stationary bike is to stick it where I can see the TV and watch something brainless. Ideally fast paced and violent so I can pick up the rythm :) And admit it, no matter how busy you are you do watch some entertainment once in a while.
Likewise, in 10 minutes you can watch some short youtube video. The point is not that you can sweeten the deal of the 45 minute work-out to make it more bearable, the point is that when faced with 10 minutes of exercise vs 45 minutes of exercise, 10 minutes is a much easier pill to swallow _and_ is infinitely better than 0 minutes.