Wow - they raised $100 million. They're expecting people to pay $33/mo for the service, which includes the grinder/dehydrator bin, plus the cost of mailing the dense milled organics back to their processing facility.
Figure that actual physical expenses cost $18/mo, leaving $15/mo profit per household; on top of that, they'll have extensive marketing costs - let's say marketing & employee costs take another $10/mo, leaving $5/mo profit per household. That means they'd need 1.6 million households to subscribe for a year just to get their investors their money back, or about 1% of the potential market.
How did they possibly win over investors? If I could short this I would.