I run a consulting firm. Get one client. Do an amazing job. Use that to tell other clients what you do. Be specific. Most people outside tech have no idea how it works. Tell them what they will get. Increased sales, reduced costs, better productivity. Whatever it is you do, forget about the tech and talk about the benefits. Get your elevator pitch right. Mine is "I help businesses fix their procedures". People then s…
That's a very good point. People who want to get stuff done, don't want to hear about all the tech buzzwords, they want to hear if you can make their life easier or not. And if you throw around tech jargon to impress them, you likely loose them as they don't understand you.