“Google sucks,” “search doesn’t show real results anymore,” and many similar comments are common in my world of heavy industry / manufacturing / b2b sales. They’ve been harvesting profits rather than making a better product. They should be freaked out.
Ironically, the young Page and Brin predicted the inherent conflict of interest between search and advertisement.
http://infolab.stanford.edu/~backrub/google.html#a
With gems such as
"For example, we noticed a major search engine would not return a large airline's homepage when the airline's name was given as a query. It so happened that the airline had placed an expensive ad, linked to the query that was its name. A better search engine would not have required this ad, and possibly resulted in the loss of the revenue from the airline to the search engine."