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A large network of fake Google Maps comments/reviews and fake businesses

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Re: A large network of fake Google Maps comments/reviews and fake businesses

#71

I recently ran into fake business on doordash of all places. I was in a hurry and ordered without reading too much. An hour and a half later canceled with a full refund from DD. Got curious and drove to the listed restaurant in person, it turned out to be some bank building. So it wasn't even a duplicate or impostor, it never existed. Since I got my money back, I'm assuming they are trying to scam doordash itself...

How though? Does Doordash instantly send the restaurant the money or is it like after a few days?

That's the part i'm not sure about. The menu looked totally legit, the phone number turned out some random person in Vegas (after i bothered actually calling). Someone took their time to set this up.

Re: A large network of fake Google Maps comments/reviews and fake businesses

#72
post #68

My time to shine as someone who's pretty deep in this game. There's an enormous and growing market of fake GBPs for the purpose of selling leads called Local SEO Lead Gen. (each entity can bring in thousands of dollars/month.) The thinking is why go through the headache of dealing with clients who can fire you the day after they begin ranking (Local SEO is heavily "front loaded" work wise), will always try undercutti…

I'm with you up to this point: > Oh and the real masters of this business model? Well they don't bother SELLING the leads to contractors, they will quite literally start their own company and will hire their own plumbers, electricians, concrete crews, etc to squeeze as much profit as possible. So... the real masters of the business model are the ones... actually operating the businesses they claim to be operating?

The difference is that these companies figured out that the real business is SEO and leadgen and the actual work is secondary. The capital H hard problem isn’t plumbing it’s finding work. Once you own the sales funnel it’s game over for anyone else.

Re: A large network of fake Google Maps comments/reviews and fake businesses

#73

I recently ran into fake business on doordash of all places. I was in a hurry and ordered without reading too much. An hour and a half later canceled with a full refund from DD. Got curious and drove to the listed restaurant in person, it turned out to be some bank building. So it wasn't even a duplicate or impostor, it never existed. Since I got my money back, I'm assuming they are trying to scam doordash itself...

How though? Does Doordash instantly send the restaurant the money or is it like after a few days?

What I’ve heard from people in the service industry is that tons of pickup orders never even get picked up. Maybe they’re banking on some percentage of delivery orders not even noticing that no food arrives? Still, seems highly unlikely to work out.

Re: A large network of fake Google Maps comments/reviews and fake businesses

#74
post #55
post #33

Earlier quoted context omitted.

> GBP Google Business Profile. its common courtesy to use the full name with the first use, THEN abbreviate.

For Your Information (FYI) it's common...

I wasn't sure what the acronym stood for until I came to this comment explaining it, so maybe not all that common

Re: A large network of fake Google Maps comments/reviews and fake businesses

#75

My time to shine as someone who's pretty deep in this game. There's an enormous and growing market of fake GBPs for the purpose of selling leads called Local SEO Lead Gen. (each entity can bring in thousands of dollars/month.) The thinking is why go through the headache of dealing with clients who can fire you the day after they begin ranking (Local SEO is heavily "front loaded" work wise), will always try undercutti…

The weird thing is that it’s often impossible to manage your own GBP. I was on the board of a small private school where a couple of knucklehead students posted some weird reviews. We couldn’t do anything until I was able to leverage a high level google contact, which is something I hate to do.

Removing reviews should be difficult for the owner of a business. It seems weird to me that someone would think it appropriate for a business to remove reviews of their business as they see fit otherwise you just get business owners removing all bad reviews

Re: A large network of fake Google Maps comments/reviews and fake businesses

#76
Taking a step back, we rely on countless systems every day where some reasonable proof-of-personhood is critical for the application, yet our countermeasures are best-effort in-house fraud prevention relying on security-by-obscurity. I suspect virtually all systems of today are ripe for exploitation in a rapidly evolving cat-and-mouse game. We’re in the early stages of a dirt cheap, sophisticated AI content generation revolution. Yet, our rhetoric suggests that these are minor, isolated issues with specific companies.

I’m wondering if it’s time to properly categorize these attacks as a separate and omnipresent danger to computer systems that process and distribute human input, and take it seriously. (Is there already a term for this? Sybil-attacks?) Are security researchers or academia largely overlooking an elephant in the room? Maybe I live under a rock, but I haven’t seen any interesting movement in analyzing, much less mitigating, these threats systematically.

Specifically, I fear the huge boost in human-imitation AI will shift the scales in favor of gray/black actors, due to reduced general trust-levels (as if they weren’t already low). If fake reviews cost $5 today, but $.01 tomorrow, there’s simply no way our dams will hold to that pressure. We really need some answers on how to navigate the upcoming sea of bullshit, or we’ll regress quickly into a world that’s disorienting at best, for good actors, and offers plenty exploitation by bad actors.

Re: A large network of fake Google Maps comments/reviews and fake businesses

#78

Earlier quoted context omitted.

So this is why when I called a locksmith last week, they took down my info and then 30 minutes later got a call from no less than 5 other locksmiths who were "on their way to my house". Nobody's phone number matched, nobody wanted to tell me who they worked for. Totally sketched out with Google Maps' suggestions, I switched to yelp. The first service I called on yelp was reasonably priced, was actually the person com…

These kinds of businesses are common for scams, by kind of business I mean “urgent” ones: such as a locksmith, or garage door repair. In either case its unlikely you already know/have one, and you urgently want the issue fixed, so you’re most likely to search google and pick the one with the most reviews. I had this happen to me with the garage door case, dude showed up, different name on card than the van, and diffe…

Carpet and furniture steam cleaning is also a major offender.

Re: A large network of fake Google Maps comments/reviews and fake businesses

#79

I got scammed by this exact type of thing when I needed a tow truck ASAP to jump my car. They had a fake business <1 mile away with lots of good reviews. After giving them my credit card info right away and after a long delay, I gave it more scrutiny and realized it was definitely a fake business. I called multiple times to figure out where the F$&@ my tow truck was, each time talking to a different person with a fil…

pay after you get the service

Use the magic phrase: I’ll pay cash. All legit trades people strongly prefer cash, and you can’t get scammed out of it over the phone.

Re: A large network of fake Google Maps comments/reviews and fake businesses

#80

My time to shine as someone who's pretty deep in this game. There's an enormous and growing market of fake GBPs for the purpose of selling leads called Local SEO Lead Gen. (each entity can bring in thousands of dollars/month.) The thinking is why go through the headache of dealing with clients who can fire you the day after they begin ranking (Local SEO is heavily "front loaded" work wise), will always try undercutti…

> Oh and the real masters of this business model? Well they don't bother SELLING the leads to contractors, they will quite literally start their own company and will hire their own plumbers, electricians, concrete crews, etc to squeeze as much profit as possible. Now, this part is funny. It's come full circle to a legitimate business. (Kind of)

Kind of the same path Google attempted with SEO spam, making the easiest path to success actually producing content people spend time on and link to.

Of course, this has devolved into the "life story before the recipe" sites that have become the shining failure of what can go wrong by focusing on these metrics.

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