I couldn't even read the article because half of it was covered by a newsletter form. No close button. Showed up before I even read one paragraph. Why is every website like this these days?
One day soon the article text will be generated on the fly by ChatGPT based on whatever data it can infer about you, and only enough will be created to get you to sign up for the newsletter so you can be spammed with more personalized content that drives greater engagement.
The AI alignment folks were on to something with paper clip maximizes, but the real thing is turning out to be engagement maximizers.