a hot rod style device on the cutting edge of 3D printing technology and like a hotrod, you'll have to oil it and do occasional maintenance. There is no service warranty.
... on the other hand this feels a big step closer to a consumer product - they're advertising it as ready to print out of the box, marketing it at CES.
I guess it makes sense they want to cross over from making a "niche" hobbyist-focused built-it-yourself product to the emerging broader market.