This editorialized link title and the article's headline itself doesn't really match the article's content (as is increasingly common it seems). Sure, Beyond Meat has had lower sales- but soon after they mention that retail sales of Impossible meat products increased 50% in 2022- with an odd "but the CEO left so they're in trouble" assessment which seems a bit bonkers. Then the author seems to say that because fake m…
The fundamental problem is that everyone has a different reason for wanting plant-based meat/fake meat. So by any particular metric, they have failed. Some people want fake meat to be a 1:1 meat substitute because they love meat but can't eat it (allergies, cardiovascular, etc). Some people want cheaper meat because quality meat you can trust has grown too expensive. Some people want more vegan/vegetarian options bec…
For a new product to replace an existing one, it has to be at least two of cheaper, better, and/or more convenient.
More convenient is out, and plant-based meat substitutes are neither cheaper nor better than meat. They need to be both.
(Better is a complex of attributes. Taste, texture, variety, tolerance of varied cooking and consumption patterns, keeping duration, side-effects of consumption (like nausea, feeling full, or fibres sticking in teeth), and in the long term, health effects, among them.)