Live data from Hacker News

Plant-based meat is turning out to be a flop

bloomberg.com

101–110 of 813 posts

Re: Plant-based meat is turning out to be a flop

#101
post #35
post #14

What is this article's obsession with things being "processed" food? Is "processed" the new "chemical"? It's like the article trying to keep repeating the words "processed", "ultra-processed", "hyper-processed" as if it's some scary boogey man.

Agreed: "made from processed ingredients such as pea protein, potato starch and potassium chloride" Since when is potassium chloride a processed ingredient? I think the author just doesn't know enough chemistry. And you can make potato starch by shredding a potato and drying the resulting water - that's not really what I think of by "processed".

"Processed" as in, this food has been altered from its original state. i.e. Peas = not processed, pea protein = processed. The exact cutoff of how much processing is allowed is kinda up to the individual, but generally when you hear people talking about processed foods being bad, they are talking about almost anything that isn't a "whole" food, i.e. vegetables, whole grains, etc... So things like homemade pasta sauce, even if made with simple ingredients, would be a processed food.

The advice to avoid processed foods isn't necessarily to avoid nasty chemicals, it is to avoid high calorie, high salt, high fat foods that often strip out the healthiest parts of the constituent components during processing. For example, the healthiest part of a potato is the skin, but very few "processed" foods made from potatoes will keep the skin on as part of the processing. You can make a pretty healthy french fry by using organic potatoes and air frying instead of deep frying, but at the end of the day, you would have been better off just eating the whole potato. That is the argument that is generally being made when people talk about processed foods.

I personally like the new plant-based meats and hope they succeed, but I definitely consider them processed food and limit my consumption to every once in a while. But I also consider normal burgers to be processed food, because of the bun and sauces, and in many cases the patty. Using really good pasture raised meat to make a burger patty is way more expensive than any of the plant-based patties. And the cheap meat based patties are probably made from factory farmed animals full of antibiotics. So I am fine paying a little more for a non-meat patty that kinda mimics the real thing. Even if I consider it a processed food, I think I would rank it above the cheap meat patties in terms of health risks.

Re: Plant-based meat is turning out to be a flop

#102
post #80

[flagged]

This is a hilarious comment and definitely worthy of being flagged for starting a flame war, but I'm totally behind the fact that you've laid bare these questions and opened them to debate.

My own response would be: Is it possible that if every version of schadenfreude and psychopathic antipathy toward other humans is deeply embedded in the fake-meat-making process and it still can be commercially successful and serve several purposes ethically/environmentally/economically if it's popularized, do the impure individual motives outweigh the greater good?

Because the poor will eat it if it's cheaper; the rich will eat it if it's more ethical or if it's dolled up more expensively; the outcomes touted by the environmentalists will be the same whether they do it out of love for cows or hatred for mankind, won't they?

Re: Plant-based meat is turning out to be a flop

#103
post #20
post #7

If any of the planet saving meat substitute promises are true, such a fake meat patty would cost a tenth of the beef equivalent and it would dominate the market. I read somewhere you would need 25 kg of feed to produce 1 kg of beef, ergo one could potentially produce 25 times the amount of substitute. Obviously that isn't true and such a patty is a specialized product of various highly processed plant matter. It is a…

If your story is true, it is remarkable it is not universally true. E.g. in the Netherlands the prices are more competitive, and sometimes even turned. [0] The vegetarian equivalent has been cheaper there than the real meat thing, although the process for both is not very different in the EU than in the US. [0] https://www.foodnavigator.com/Article/2022/07/26/plant-based...

[deleted]

Re: Plant-based meat is turning out to be a flop

#104
post #93
post #80

[flagged]

If artificial meat would taste like the real thing and cost less, everyone would want to eat it: Meat eaters and poor people because it costs less, vegans because it tastes good and does not harm anyone and rich people because they feel good when saving the earth.

Like many startups it got hyped to make those exiting at the right time rich, but remove the hype and the product folds as cannot deliver (yet?) on such lofty expectations. Even if technology can be made to work eventually, it will struggle to overcome this feeling of a letdown. My 2c.

Re: Plant-based meat is turning out to be a flop

#107
Is this a regional thing?

With the amount of vegan stuff I see advertised I'd assume the meat replacement industry has grown remarkably.

Is this talking about specific VC backed brands, or specific subproducts?

> Impossible has spun up new products such as animal-shaped faux chicken nuggets and blitzed supermarkets, leading to more than 50% retail sales growth in the US in 2022.

The article seems to be mostly talking about Beyond Meat not living up to their "we'll replace the meat industry overnight" pitch. But the wider market seems to be doing fine.

Re: Plant-based meat is turning out to be a flop

#108
post #93
post #80

[flagged]

If artificial meat would taste like the real thing and cost less, everyone would want to eat it: Meat eaters and poor people because it costs less, vegans because it tastes good and does not harm anyone and rich people because they feel good when saving the earth.

Even if fake meat tasted better and cost less, people would still eat meat too. I like chicken more than potatoes, yet I still eat potatoes.

Fake meat's best outcome would be for it to be enjoyed as much as meat, but it couldn't replace it. It would just be another thing to experience.

Re: Plant-based meat is turning out to be a flop

#109
post #49

Earlier quoted context omitted.

The taste and smell was the killer for me. I wanted to like it and tried the burger patties, but they taste really weird. I'm not even sure if it's the beef itself or the seasoning. Maybe I should try the "ground beef". But the burger patties just taste really weird to me, not good at all. Guess I'll be waiting for lab-grown real meat.

which one did you try? impossible burger was great for me. beyond, not so much

Not really sure, depends on who had a partnership with BurgerKing Germany.

Re: Plant-based meat is turning out to be a flop

#110
My wife is vegan, so we eat a lot of vegan food at home. One of the treats of being in the UK is the huge variety of vegan products at the supermarket. Fake bacon, fake chicken, fake cheese, UK supermarkets seem to have an endless variety. None of these items are made by Beyond or Impossible, though.
Post reply on HN