Earlier quoted context omitted.
I had three devices with 30-pin connector, and have another three with Lightning connector. I never replaced a female connector, or any cable which connects to these connectors, made by Apple or otherwise.
Exactly, 30-pin connectors' longevity faded quickly, so they started using Lightning for new devices (on its way out). They sure were flashy though!
30-pin connector is in fact a compact ribbon cable with plethora of interfaces and signals (analog audio i/o, FireWire, USB, Video, etc.) [0]. Lightning replaces this with a single digital bus which can be configured for plethora of things [1]. And the connector is both much smaller in both host and cable side, too.
For example, Lightning to video out adapters download a firmware from the host and boot first, then they negotiate the protocol and they start talking. Similarly, Lightning to 30-pin converter is a high-quality A/V station inside a small shell. It contains all the hardware required to expand lightning port to a full-capability 30 pin connector [2].
This is why also Apple is hesitant to convert Lightning devices to USB-C. Because it's not a simple USB port disguised in a reversible 8 pin connector. It's a whole software/hardware stack which allows port and connection to morph and adapt.
The port's introduction was indeed flashy, but I guess it was iterated for a couple of years inside Apple before introduction, I guess. So, the technology was already mature and boring before it's rolled out.
Another similar technology is "quick burst charging" (Charge 5 mins for 2 hours of use kind of thing). Pioneered by Sony almost a decade ago, now offered by everybody else (Apple, JBL, Philips, etc. on their rechargeable devices). The feature is flashy, but it's matured for over a decade by Sony before everybody jumped the bandwagon.
[0]: https://www.theiphonewiki.com/wiki/30-pin_Connector [1]: https://nyansatan.github.io/lightning/ [2]: https://www.techinsights.com/blog/apple-lightning-30-pin-ada...