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How I ruined my SEO

johnnyreilly.com

11–20 of 96 posts

Re: How I ruined my SEO

#11

No privacy policy and no terms of service might do it

What a sad state of affairs when even personal blogs are expected to be laden with legal documents.

It's not that hard to write "we keep none of your personal data" as your privacy policy, if you want to track me on a personal blog you better get your legal story straight...

Re: How I ruined my SEO

#12
Generally, if you make good changes, you'll see a short-term dip before a long-term increase. The challenge is differentiating between bad changes that have caused long-term harm, vs. good changes that are experiencing the natural short-term dip.

A website may build good reputation with a search engine which has ranking benefits but at the core of search engine ranking is individual pages: you must protect your well ranking pages at all costs. That means never break any links. If you break links, your pages will drop out of search engines, and it can take years to rebuild the lost reputation for those pages. The model for thinking about SEO should be page-based, not website-based.

The good news is that if your website was able to rank well once, it'll rank well again, because as much as we might tinker with the structure of a website, what matters most is the content, and you're still distributing that same content... you just might have set yourself back a year by breaking a bunch of links. Easy mistake, c'est la vie.

The ideal strategy for experimenting with SEO is to do it page by page, experiment with different changes on different pages and measure the impact. Don't make wholesale changes to the structure of every page until you're confident that you're doing something that works.

Re: How I ruined my SEO

#14

With your approach I'm sure you'll get back to normal traffic very soon. I think your conclusion is right. It's not one thing that cause the drop but a combination of things. Let's forget one sec about the traffic you had before and focus on the current situation. - Page speed: It's one of the most important ranking factor. You don't have to get 100 score, but passing the core web vitals score and having higher score…

Thanks for the tips!

> A cool trick to improve the result fast is by removing the lazy load effect from the LCP: https://i.imgur.com/rOOWm91.png

Haha, ironically I'm responsible for wholesale lazy loading of images in Docusaurus:

https://github.com/facebook/docusaurus/pull/6598

Generally that's a good thing, but it's not good for title images that appear "above the fold". I wonder if there's something we could do to determine whether an image is "above the fold" and so not apply lazy. Something to ponder.

> Try to make more strategic articles stronger.

Not sure I follow your meaning here, do you literally mean applying bold to certain articles? Or something else?

Re: How I ruined my SEO

#16

No privacy policy and no terms of service might do it

That's the first time I'm hearing of suggestions that Google will downrank sites without it. Do you have a source?

Also intrigued as to whether this could be a cause. I'm certainly not opposed to adding one, but I'd be surprised if it was necessary. But I'm here to learn!

Re: How I ruined my SEO

#18
Screw Google. Optimize your website for real humans. Then advertise it outside of Google, for example: have a link to your website in your profile.

Re: How I ruined my SEO

#19

No privacy policy and no terms of service might do it

That's the first time I'm hearing of suggestions that Google will downrank sites without it. Do you have a source?

My Facebook ad campaigns were repeatedly rejected until I made that one change. And they never said why it was being rejected. It was only that change that fixed it.

Re: How I ruined my SEO

#20

With your approach I'm sure you'll get back to normal traffic very soon. I think your conclusion is right. It's not one thing that cause the drop but a combination of things. Let's forget one sec about the traffic you had before and focus on the current situation. - Page speed: It's one of the most important ranking factor. You don't have to get 100 score, but passing the core web vitals score and having higher score…

Yeah I'd love to get your help! My email address is johnny_reilly at hotmail dot com or you can DM me here: https://twitter.com/johnny_reilly or here https://fosstodon.org/@johnny_reilly
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