I don’t understand what was the expectation. For Big Oil to start campaigning against their own product? We have legislative bodies that we literally elect and pay to do this job. Let’s stop the hypocrisy and look ourselves in the mirror.
We don't expect murderers to turn themselves in, we pay police forces to find them. But it's not hypocritical to call murderers evil, and it's not unreasonable to expect that people should not murder.