Earlier quoted context omitted.
Swift would never have won, and will never win, while it's so closely associated with Apple. Many people in positions of power believe (correctly) that Apple will always put its own needs above everyone else's. Those are the people who have chosen Rust.
Swift will never win against Rust for a much simpler reason: performance. Invariably, rust is chosen where performance is critical, and Swift’s reference counting GC ensures it will never compete with Rust in those scenarios.
I should also perhaps mention that Swift is my favorite language to develop in. I’m not trying to be antagonistic, just realistic about its prospects against Rust.