Cute names are fun when for a few special things here and there. Cute names are a nightmare when a company has accumulated hundreds of quirkily named things that you have to memorize just to navigate through the basics of trying to get your job done. New hires suffer the most. It’s an extra layer of company-specific jargon that you have to learn to even begin to understand what your peers are talking about.
This is how it ends up sounding like.