I'm seeing a lot of responses that see ChatGPT replacing Google, and it's unclear to me how?
It can replace queries like "what's the tallest mountain in France", but that's not really a profitable query for Google.
Whereas it's unclear to me how it replaces "best vegetarian restaurants in Gastown". It can string together a coherent statement, but then I have to go search to see whether it actually recommended vegetarian restaurants and if they are in fact any good. At which point, I'm back to using a search engine.
And yes, you could wire it to show related articles. At which point you've just recreated a local search index (with GPTChat providing the Google summary card), which you now have to:
1. Figure out how to solve SEO hacking for your model.
2. Update the model regularly with new information.
Putting you in the exact same position as Google, minus twenty years of experience doing it.