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Extreme questions to trigger new, better ideas

longform.asmartbear.com

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Re: Extreme questions to trigger new, better ideas

#7

If you were never allowed to provide tech support, in any form, what would have to change? Am I the only one who thinks that the answer to that question, for quite a few companies, is, "Nothing. Absolutely nothing. In fact, that's pretty much what we do right now."

What if we switched the question around: you have to provide individualized tech support for each customer? Essentially, they would get hand-holding. What would need to change?

Re: Extreme questions to trigger new, better ideas

#8
post #6
post #5

Earlier quoted context omitted.

I think you accidentally a typeface.

Your right. It's not a word I remember ever using before. I should have looked it up. : )

I only mentioned it because I thought of a silly joke to reply with! ;)

Re: Extreme questions to trigger new, better ideas

#9
The application of whatever conceptual model was being used here doesn't encompass the biggest innovations of the last few decades, open-source and user-generated content.

Or in terms of the language of the article:

  how can we enlist the customer to work for us for free?

Re: Extreme questions to trigger new, better ideas

#10
I like this. In the past, we've considered making our B2C products completely free, as a way to drastically increase our rate of adoption and spur further adoption of our B2B product (which is much more lucrative).

But we've never pulled the trigger, out of a fear that we'd be giving up existing revenue, and because it would make it hard to start charging again later if we decided it was the wrong decision.

Although I like this, I'm still not quite sure what to do with my answers to these big questions. That is, I shouldn't just go and do things because it popped into my head as an answer to an extreme question. If it were a low-risk great idea, on the other hand, I should obviously do it. But what about all those ideas in the middle, which seem like they carry a significant risk, but could also yield a significant reward?

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