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My Youtube earnings

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Re: My Youtube earnings

#331

Post by blamazon »

lukeschwartz wrote: post #243

Is nobody else surprised the amount is so low? If you look at his video catalogue, basically every video is a "hit" even if upload frequency is relatively low. Youtubers making 20 videos a month with <1M views/video make considerably more money, i.e., is better to upload less quality videos and have "moderate" views that to make high quality infrequent videos with a lot of views. You'd think advertisers should pay mo…

As a YouTube addict, I'm not surprised. There's a whole other advertising revenue stream that BEC is just not doing, because they have the monster viewcounts to avoid it and still make a living: in-video sponsorships.

I follow a lot of smaller full time YouTubers, nearly all do sponsored advertising within their videos.

That is where advertisers are indeed paying more for quality content highly targeted to their consumers - directly to the creators, not through Google's platform.

Those deals can be very lucrative because audiences are more receptive to advertising that comes from, and directly supports, the creators they follow.

I've seen creators I respect take somewhat dubious sponsorships and still be supported by their fans. The recent Established Titles controversy was a good example of that. [1]

[1]: https://www.nbcnews.com/news/rcna59518

Re: My Youtube earnings

#332

Post by philippejara »

ghaff wrote: post #330
warent wrote: post #5

The transparency of this is really amazing; big respect. It's interesting to think that this information was quietly posted to their low-traffic blog with little notice, meanwhile the information contained is actually extremely valuable (and itself would have probably made a highly valuable youtube video itself with 10s of millions of views). I wonder how much other information exists on the web that is extremely val…

One data point from a successful YouTuber is interesting but I'm not sure about the extremely valuable part. If anything, it probably leads to a lot of people thinking they can make >$100K/year making YouTube videos and they almost certainly won't.

I'd say its the opposite, you're talking about a channel that gets 10M views average per video while being kid friendly and targeting probably the audience with the most spending power(middle aged males in the US), you'd think they'd make far more than 100k/year.

Re: My Youtube earnings

#333

Post by grecy »

chillfox wrote: post #156
Aeolun wrote: post #151

Earlier quoted context omitted.

It may be common knowledge for people that already have a channel, but I’ve never seen anyone give exact revenue numbers to outsiders before.

There’s quite a few videos on YouTube sharing that info about their channel. It’s also frequently shared in various YouTube creator/business communities.

Do you have links to the communities you mention? Thanks

Re: My Youtube earnings

#334

Post by adolph »

Scoundreller wrote: post #75
makeitdouble wrote: post #25

The most impressive part is the creator gets to have a probably comfortable living from a channel that grew organically and still 100% depends on youtube’s algorithm. I follow the channel for years now, anyone not familiar should have a look [0]. It’s not “viral” targeted videos with crazy face thumbnails, borderline clickbaity titles, ABtested through a week, no “I got to stick to the schedule” weekly videos etc. Th…

I personally dislike the “channelization” of YouTube. The whole point of the internet is that it doesn’t have the restrictions of linear media. Search solves that problem of content discovery. Now YouTube won’t pay you unless you have 1000 subscribers. But a lot of content just isn’t subscribeable and that’s ok . Pre-1000 sub requirement, I put up a video for a niche MacBook Air microphone issue and repair that wasn’…

> Now YouTube won’t pay you unless you have 1000 subscribers.

I wonder if there is an opportunity for a syndication cooperative. Let's say you find relatively related content, like niche MacBook fixes that get views but not subscriptions. The content owners combine their videos into one channel to get over the 1k revenue hump. The back catalog is used as the start of a funnel to gain subscriptions.

Re: My Youtube earnings

#335

Post by ghaff »

philippejara wrote: post #332
ghaff wrote: post #330

Earlier quoted context omitted.

One data point from a successful YouTuber is interesting but I'm not sure about the extremely valuable part. If anything, it probably leads to a lot of people thinking they can make >$100K/year making YouTube videos and they almost certainly won't.

I'd say its the opposite, you're talking about a channel that gets 10M views average per video while being kid friendly and targeting probably the audience with the most spending power(middle aged males in the US), you'd think they'd make far more than 100k/year.

Fair enough. Although I think a lot of people outside much of the HN demographic would consider making $100K/year from YouTube videos a pretty good deal. That's probably more than a lot of documentary film makers bring in. So I'm not sure how many would takeaway "Crap. This guy's pretty darned successful by YouTube standards and he's still just bringing in a fairly modest income--with no benefits etc."

Re: My Youtube earnings

#336

Post by s0rr0wskill »

matesz wrote: post #171
tylerhou wrote: post #83

Earlier quoted context omitted.

(Also this is not counting their sponsorships, merch sales, etc.)

Which is much higher than ad revenue through Google. I know it because I have a friend with a YouTube channel +5mln and he has external team handling these issues. He told me revenue from sponsorships is 4 times more from what he makes from Google and his viewers are mostly from US. However his sponsorships are really well placed and match the content. Also listening t these ads is not as painful as Linux Tech Tips,…

Are sponsorships the parts of the video where the creator will shoutout a certain product/brand? Do they really pay that much?

Re: My Youtube earnings

#338

Post by makeitdouble »

Cthulhu_ wrote: post #212
_tom_ wrote: post #181

Earlier quoted context omitted.

> still 100% depends on youtube’s algorithm. That's the scary part. He spends years building a channel and it can be wiped out in a day. He needs to diversify. Sponsorships/ads won't help, they'd die with the channel. I'm not in this space, but maybe patreon? Does onlyfans do non-porn? Vimeo? How does one minimize risk to this $150k/year revenue stream?

Patreon works, but only as a monetization platform; while it's a channel that can offer early access to e.g. new videos, in practice the vast majority of views will still be on youtube and unless it's something critical, patrons will wait until it's on youtube anyway (citation needed). Onlyfans doesn't do porn, nu-uh, where did you even get that idea? It doesn't market specifically to adult content, is what I mean, l…

I’m following a few creators on patreon who have a two/three steps approach.

The video will be on youtube from the start, but as a private video. From there a part of their patreons might get very early access (e.g. CGP Grey has a tier for spell checking and gross errors spotting), and then all patreons get access to the final video. But still private (and/or exposed to channel paying members)

After a short time (a day at most) the video gets public and is fully dispatched to everyone on Youtube.

Re: My Youtube earnings

#339

Post by philippejara »

ghaff wrote: post #335
philippejara wrote: post #332

Earlier quoted context omitted.

I'd say its the opposite, you're talking about a channel that gets 10M views average per video while being kid friendly and targeting probably the audience with the most spending power(middle aged males in the US), you'd think they'd make far more than 100k/year.

Fair enough. Although I think a lot of people outside much of the HN demographic would consider making $100K/year from YouTube videos a pretty good deal. That's probably more than a lot of documentary film makers bring in. So I'm not sure how many would takeaway "Crap. This guy's pretty darned successful by YouTube standards and he's still just bringing in a fairly modest income--with no benefits etc."

I think most people, ignoring the specifics, would consider making 100k/y from youtube a pretty good deal, but well there's the specifics. Let's not kid ourselves 100k/y is not a modest income, but surely he should be the example of the guy that would get rich off of it, lego's mr.beast or whatever.

At the end of the day there's already huge amounts of youtubers showing their mansions or whatever to influence the gullible viewers, the ones who would miss the nuance of his situation would most likely fall for them anyway. There's already an abundance of blatant "false hope" being peddled far harder and wider, the chance of his objective analysis being misinterpreted by people is as far as i'm concerned insignificant.

Re: My Youtube earnings

#340

Post by makeitdouble »

s0rr0wskill wrote: post #337

The author stated that he doesn't do sponsorships or anything. From what I've read here, are sponsorships that lucrative?

LTT is way more diversified than other channels, but Youtube’s ads bring in less than in video sponsors for instance.

https://linustechtips.com/topic/1270087-linus-media-group-ma...

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