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My Youtube earnings

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Re: My Youtube earnings

#321

Post by dalbasal »

tkgally wrote: post #82

Just a personal note of praise for YouTube itself. I’ve watched videos on YouTube since it began, but it’s only in the past few years that I’ve come to appreciate what a great medium it has become. By allowing people to share content on all sorts of niche subjects and potentially make money at it, YouTube has become a fantastic resource for both education and entertainment. For someone like me who grew up with access…

IDT that youtube should get credit for creating "The Medium." Online, shareable videos were always going to exist, somewhere. They just had the deep pockets to finance the hosting of youtube and win a monopoly over it.

That's not to diminish the medium, or it's benefits over traditional, one-2-many mass media. It's also not meant to diminish youtube's role, before or after google acquired them. Certainly not to diminish creators. I just think it's worth thinking about where it all came from. Is it a quasi-inevitability brought on by technology

I think a lot of modern tech giants occupy spaces where it's hard to tell if they are building a thing, or squatting.

Re: My Youtube earnings

#322

Post by steveBK123 »

I have to say for the hours being put in (basically full time job) & number of views, the payout is surprisingly low.

It seems like the ones that make megabucks need to do brand partnerships and sponsorships type stuff, which is itself a lot of work to launch and manage.

Re: My Youtube earnings

#323

Post by majani »

hijackedt wrote: post #3

Super interesting - one thing to keep in mind is advertising CPM rate can be wildly different by audience. A quick google shows a range of $0.03/cpm to $13.00/cpm depending on category. https://stashvine.com/most-profitable-youtube-niches/

What he didn't add is that YouTube will typically seed your content in the country you upload in. The privilege of birthplace continues to be a huge influence in our lives, even with algorithms on the internet running the show

Re: My Youtube earnings

#324

Post by apocalyptic0n3 »

wincy wrote: post #296
djmips wrote: post #107

Earlier quoted context omitted.

I literally forgot that it was a name of a video service... I was hoping he was also a bush pilot. Is it doing OK?

I mean based on their podcast it sounds like Linus’ friend/employee (seems like the line here is pretty blurry) and some remote dev who was originally just a fan criticizing their proposed infrastructure work on it full time and that’s about it, so it’s probably not as expensive overhead as you might assume.

On Friday, Luke said he had ~20 people reporting to him. I believe a few are on the Labs side, but most of them are Floatplane employees. They also maintain LTT Store and build out other projects, so they may not be solely dedicated to Floatplane, but it's a much bigger operation than you suggest.

Re: My Youtube earnings

#325

Post by majani »

alvah wrote: post #93
acdha wrote: post #43

I wonder how often “middle-aged males” means an adult LEGO fan, of whom there certainly are many, versus a parent letting their kid watch YouTube. My son has notably shifted my recommendations towards LEGO and/or trains.

This is a good point, YouTube on my smart TVs is logged into my account, my kids are forever mangling my search history with Roblox, Minecraft, squishies & other random things kids are into. I'm sure Google / YT has no idea what type of ads to serve me!

Doesn't matter. Even for kids' ads, the parents are the target

Re: My Youtube earnings

#326

Post by apocalyptic0n3 »

Spartan-S63 wrote: post #118
walrus01 wrote: post #110

Earlier quoted context omitted.

Linus Media Group has at least ten full time employees and rents a fairly large office/warehouse/studio space in the Vancouver suburb area of Surrey/Langley BC. Their payroll and overhead costs probably eat up a significant part of that 4.6m.

They have around 100 employees and rent, I think, (at least) two warehouse spaces. They also seem to do work-for-hire production work, merch, and Floatplane on top of their YouTube content. I'm sure there are other revenue streams that aren't obvious besides those listed in addition to their YouTube AdSense only being a slice of their advertising revenue since they do in-video sponsored spots. Source on employee coun…

They own three or four different warehouse spaces in the same complex. 4 units comprise the main studio + shop area, LTT Store has its own unit, Labs has a massive warehouse they're working on setting up, and I believe they still have the original Labs space they decided to not go with (or this is what became the LTT Store space). According to what Linus has said in the past, they own (not lease) all of these units.

Re: My Youtube earnings

#327

Post by jesuscript »

cableshaft wrote: post #313
texasbigdata wrote: post #263

Earlier quoted context omitted.

He’s had (guessing, including multi guest, and the mma pieces) close to 2,000 guests, and probably has spoken about trans a maximum of 5 times? Call it 1%. If you assume a 2 hour podcast length and a 2 minute instagram length clip that’s 0.01%ish? That’s probably at (or maybe significant below) main stream medias coverage of the topic but that’s a wild guess. I’m guessing (but not willing to check although it’s easil…

I don't watch Rogan a whole lot nowadays (used to regularly before the Spotify purchase), but back when I did he spoke about Trans people (especially atheletes) way more than 5 times. It wasn't constantly, though, although it did seem like he wormed it in a few times where it wasn't really called for (to be fair he does that for several of his interests, hence the "Have you ever tried DMT?" meme[1]). And that was bef…

Yeah, it’s way more than 5. I’m fan of his, and I’ve listened to everything.

Re: My Youtube earnings

#328

Post by naasking »

jwr wrote: post #203
makeitdouble wrote: post #25

The most impressive part is the creator gets to have a probably comfortable living from a channel that grew organically and still 100% depends on youtube’s algorithm. I follow the channel for years now, anyone not familiar should have a look [0]. It’s not “viral” targeted videos with crazy face thumbnails, borderline clickbaity titles, ABtested through a week, no “I got to stick to the schedule” weekly videos etc. Th…

> The most impressive part is the creator gets to have a probably comfortable living from a channel that grew organically and still 100% depends on youtube’s algorithm. That's scary. After all this time and effort, the creator is totally dependent on YouTube's whims. If the platform chooses to stop promoting his videos, the earnings will drop to nearly 0. And the creator has no recourse. It's an insane imbalance of p…

Isn't that basically any job? I'd you're a software engineer and your company decides to outsource or otherwise contract out development work...

Re: My Youtube earnings

#329

Post by ren_engineer »

tkgally wrote: post #82

Just a personal note of praise for YouTube itself. I’ve watched videos on YouTube since it began, but it’s only in the past few years that I’ve come to appreciate what a great medium it has become. By allowing people to share content on all sorts of niche subjects and potentially make money at it, YouTube has become a fantastic resource for both education and entertainment. For someone like me who grew up with access…

>That said, I wish that YouTube had multiple competitors of similar size, both commercial and decentralized. It makes me nervous that access to so much great content is ultimately controlled by Google.

If you worked in the SEO world after Google acquired YT it was a common hack to use YT videos to rank for hard keywords because it was proven Google gave YT favorable positions, even compared to other video sites. There were dedicated tools for quickly creating spam videos on topics and then linking people to your website.

YT wasn't completely dominant until they were acquired by Google and had their growth boosted via monopoly tactics using Google Search

Re: My Youtube earnings

#330

Post by ghaff »

warent wrote: post #5

The transparency of this is really amazing; big respect. It's interesting to think that this information was quietly posted to their low-traffic blog with little notice, meanwhile the information contained is actually extremely valuable (and itself would have probably made a highly valuable youtube video itself with 10s of millions of views). I wonder how much other information exists on the web that is extremely val…

One data point from a successful YouTuber is interesting but I'm not sure about the extremely valuable part. If anything, it probably leads to a lot of people thinking they can make >$100K/year making YouTube videos and they almost certainly won't.
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