But automated call centers do save the customer time. 9 times out of 10 a user problem is easily remediated by pointing the user to the correct manual. If it wasn't, phone trees and other pre-tech phone routing would never save the company money at all! Customers would buy products with customer service that actually solved their problem instead. Customer service solving the customer problem in the fastest possible t…
Why? And how would they know?
Customer service is a thing that maybe 10% of customers will interact with, and usually long after the product is purchased. It's very hard to evaluate up-front except through "brand" reputation.