Earlier quoted context omitted.
I wouldn’t be that sure about the price being good, if we’re talking about specialty coffee, which is a totally different kind of beast than the supermarket coffee. It’s almost a half a year old coffee (time since roast), a great part of the flavor has been already lost. We also don’t know how it has been stored, temperature will also affect the quality. here’s a very deeply technical explanation of this, right from…
The kind of people that buy specialty coffee would also tend to pay attention to roast dates and have very different expectations compared to people that buy coffee in a supermarket. Half a year is a lot for this audience. When you buy from a roaster directly something like roasted a week ago would be more like the typical age. So I'm a bit surprised, I would have expected this audience to be much pickier about the a…
1. Taking the "loss" to support a small business
2. Normies who feel like they are getting a deal on "Specialty coffee" that they normally wouldn't buy. Some people can't pass up a deal (esp a feel good one!)